Loran Hickton

Loran Hickton

 

Executive Director
North American Pet Health Insurance Association
February 2009 - Present

Founder & President
Salmon Creek Public Relations Inc.
Nampa, ID
September 2002 – December 2008 

Conceived, developed and executed the opening of a specialty boutique public relations firm representing the interests of animal, pet and humane organizations. Recruited and hired high-quality specialists to help develop innovative communications, public relations and co-branded sponsorships. Clients have included; Advanced ID, AVID Microchip Identification, Banfield, The Pet Hospital, Columbia River Miracle League, Guide Dogs for the Blind, Interstate Meat Distributors, Largo Vista Entertainment, Lile Entertainment, Oncura Partners LLP, Pets Best Insurance, Thompson Motorsports - NASCAR, Southwest Washington Humane Society.

Conceived, developed and executed press releases, media alerts and programs that reached millions of impressions.

Conceived and developed partnerships that raised hundreds of thousands of dollars in co-branded corporate sponsorships for not-for-profits.

Senior Director, Practice Communications & Product Branding
Medical Management International / Banfield, The Pet Hospital
Portland, OR
February 2000 – October 2002 

Participated in the re-naming and branding of business. Increased understanding, value and acceptance among professional medical community making recruiting and business growth much greater.

Conceived, designed and developed targeted co-branded communications that based messaging on quality science and medical excellence. Participated with Abbott Labs, Bayer Animal Health, Fort Dodge and Waltham.

Manager, Corporate Meeting & Event Planning
Bayer Corporation
Pittsburgh, PA
January 1994 -February 2000

Developed programs, travel and events for the President & CEO. Planned European Board Meetings, Industry Media Tours and high-level customer and industry incentives.

Conceived and developed sports related programs with co-branding at the Masters Golf Tournament, the Kentucky Derby and ATP Tennis and PGA Golf.

 

North American Pet Health Insurance Association