Do You Know the Difference Between an Assistance Dog and a Pet?
We regularly hear a news story of someone trying to bring a fake assistance dog into a business or public place. Listen in as Marcie and Lovey visit with Marsha Gilford, Regional Corporate Affairs Director for the Southwest Region of the Kroger Company, the largest traditional grocery retailer in the United States. Marsha stops by to talk about a communication program she and Kroger created about the difference between service dogs and pets. We love their educational and positive approach to the hot topic issue of fake service dogs. Marsha shares with us how Kroger is educating customers and store managers about differentiating assistance dogs from pets, and helping customers understand the reasons Kroger welcomes assistance dogs in their stores and not pets.
BIO:
Professionally acclaimed and respected communicator with 20 years of dynamic and creative leadership in public affairs and in building effective community partnerships. Corporate image-builder with track record of media relations, cause marketing, effective writing, targeted philanthropic giving and nonprofit board leadership;corporate image-builder; adept crisis manager, government relations professional and community problem-solver who leads through an ever-changing and challenging market environment with principled leadership and an inclusive management style.