PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata
In this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree weather from the wrong side of her front door, Alexane welcomes special guest Isabel Alvarez Arata—pet entrepreneur, content marketing pro, and host of the lively podcast Covered in Pet Hair. Isabel shares her journey through pet business, her passion for different cultures, her work in TNR (trap-neuter-return) in Texas, and her insights into building a brand through storytelling. Whether you're in animal welfare or the pet industry, you’ll find something to wag your tail about in this inspiring and delightfully unpredictable episode.
Listen to Episode #23 Now:
BIO:
Born in Ecuador, raised in Miami, FL, and having lived across the US and in Europe, Isabel is fascinated by culture, language, and the arts. Fueled by her first encounter with rescue work and volunteerism at 17-years-old, Isabel believes her life's purpose is to help companion animals live better lives.
Since 2008, Isabel has inspired and encouraged pet parents and pet industry professionals to do right by their pets and the pets in their care through exercise, conscientious attention, proper nutrition, and more.
Founder of The Wag Pack, a pet care company formerly based in Northern Virginia and now fully online, Isabel knows the pet care industry, top pet care experts, and must-have pet products.
A self-described gourmand and former hospitality industry professional, Isabel blends her love of life, travel, and wine with her passion for pets in Covered in Pet Hair, a boozy web show for pet lovers.
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