Lights, Camera, Bark! Inside the Animal Talent Industry
This week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an inside look at the world of pet influencers. What’s the real difference between content creators and influencers? How can pet owners break into the industry? And how are brands leveraging animal talent in their marketing strategies? We dive into these questions and more, including how pet influencers can support nonprofits. Tune in for an insightful and fun conversation you won’t want to miss!
Listen to Episode #18 Now:
BIO:
Hi, I’m Colleen Wilson, the founder of Pets on Q. This journey began in 2014 when I adopted a deaf puppy named Charlie who had been returned to the pound multiple times. I trained him in American Sign Language, and he became a therapy dog, influencer and actor. As Charlie’s success grew, I realized there was a demand for animal talent in the entertainment industry, and Pets on Q was born.
My mission was to improve the industry and that is done through our platform by making it easier to find vetted animals. As a company, we believe in creating a trust between the entertainment industry and animals, and we’re committed to providing the best possible experience for everyone.