The PR Playbook for Animal Advocates
This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for animals, and drive action.
Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!
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BIO:
Sarah Bhimani is a skilled communications professional with extensive experience in strategic communications, public relations, and community engagement. Currently serving as the Strategic Communications Manager at Animal Humane Society since August 2019, Sarah oversees internal communications and public relations efforts. Previous roles include Communications Strategist and Internal Communications and Public Relations positions at Animal Humane Society, as well as Social Media and Website Contractor for Lake Street Tire, The Laundry Basket, and Communications Coordinator at Minnehaha Creek Watershed District. Sarah has also held various positions focused on outreach, education, and media management across different organizations, including City Market and Lake Champlain Land Trust. With a Master of Science in Sustainable Food Systems from Green Mountain College and a Bachelor's degree in Writing from Northland College, Sarah combines a strong educational background with a passion for effective communication strategies.