Pet Health Coach

Pet wellness naturally is gaining more and more momentum around the world and the biggest pet trades shows, like Global Pet Expo, is a great place to get introduced to the cutting-edge products and practices and those gaining traction in the pet wellness space. Join me as I share my favorite wellness brand from this year’s Global!

Listen to Episode #24 Now:

Transcript:

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Announcer: Let's talk pets.

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Jody Teiche: Welcome to Global Pet Expo 2024.

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Jody Teiche: This is Jody L.

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Jody Teiche: Teiche of Bark and Swagger.

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Jody Teiche: Every year, for the past 10 years now, I've been coming, and it's always a fun show for me because I get to see the new products and turn you guys on to things I think are special, different, and helpful in the lives of your pets and you.

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Jody Teiche: And this year is no different.

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Jody Teiche: So I am going to take you inside to Global and introduce you to the brands that I thought were special that I wanted you to know about.

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Jody Teiche: Let's go check them out.

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Jody Teiche: I'm here with Rick Duncan, the Director of Animal Health for Nordic Naturals.

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Jody Teiche: And if you don't recognize Nordic Naturals, they make beautiful Omega-3 fish oils for us and for our pets.

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Jody Teiche: And Rick is going to tell us a little bit about why this brand is so wonderful for our pets and how important Omega-3s are, if you didn't know.

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Jody Teiche: Rick, thank you so much for doing this.

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Rick Duncan: Thank you so much.

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Rick Duncan: It's a pleasure to speak with you.

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Rick Duncan: It's a pleasure to be here on behalf of Nordic Naturals.

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Rick Duncan: I'm a huge believer in what we do and the benefits that it brings to us and to our pet friends.

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Rick Duncan: As we say, every body needs Omega-3s.

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Rick Duncan: It's an essential fatty acid in that our body needs Omega-3s, but they don't produce it on their own.

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Rick Duncan: We have to consume it through our diets.

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Rick Duncan: And both humans with a typical Western diet and our pets with commercial-grade pet food tend to be very heavy on the Omega-6s, which are a pro-inflammatory fatty acid.

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Rick Duncan: And inflammation can be good.

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Rick Duncan: If you have a cut or something, you need inflammation, but you need that to resolve too.

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Rick Duncan: And Omega-3 is a natural anti-inflammatory.

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Rick Duncan: Specifically speaking to the benefits for our pet friends, skin and coat health, heart health, immune health, brain and eye development, joint health.

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Rick Duncan: It's just a foundational, healthy supplement for your pets that they need to get through their diet, but most aren't.

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Rick Duncan: So we provide a great solution for that.

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Jody Teiche: That's beautiful.

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Jody Teiche: That's very beautifully explained, Rick.

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Jody Teiche: Thank you.

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Jody Teiche: It's all about balance, right?

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Jody Teiche: You know, you've got your sixes, as you said, inflammation is good when our body needs it, and it has to resolve because chronic inflammation equals disease eventually.

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Jody Teiche: So this is the beautiful balance of an anti-inflammatory.

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Jody Teiche: And when you go into joints, connective tissues, your muscles, everything, and brain, so, so important.

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Jody Teiche: So how long has Nordic Naturals been around for pets?

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Rick Duncan: Nordic Naturals has been in the pet space for over 12 years, really started in the veterinary space first and have moved over into the pet specialty world and have really looked to expand our presence.

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Rick Duncan: We've got a lot of dog lovers at Nordic and cat lovers, and it's great to be able to provide a solution for the entire family.

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Rick Duncan: So Nordic as an organization is really leaning in on our animal health business.

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Rick Duncan: We'll be launching some new products this year that we're very excited about and looking to grow and support the health of our fur friends.

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Jody Teiche: I can't wait to hear about the new products.

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Jody Teiche: You can't dish on anything, can you?

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Rick Duncan: We've got some soft chews we'll be releasing that are more condition specific and a probiotic as well as an omega-3 that's heavy in DHA.

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Rick Duncan: There's two key omega-3s, EPA and DHA.

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Rick Duncan: We think about EPA as the neck down, omega-3 heart health, joint, skin and coat, DHA as the neck up.

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Rick Duncan: So eye, brain, those type things.

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Rick Duncan: So it's very helpful in puppy train ability.

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Rick Duncan: So we have a higher DHA formula we'll be launching this year that we're really excited about.

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Jody Teiche: That is super interesting.

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Jody Teiche: Thank you for sharing that.

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Jody Teiche: I really appreciate it.

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Jody Teiche: Where can people find you?

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Rick Duncan: They can find us all sorts of places.

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Rick Duncan: Independent Pet, most veterinarians will be able to connect you with our product.

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Rick Duncan: A number of retail locations that are out there.

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Rick Duncan: You can find Nordic or go to nordic.com.

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Jody Teiche: Perfect.

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Jody Teiche: Thank you so much, Rick.

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Jody Teiche: Appreciate it.

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Rick Duncan: Thank you.

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Jody Teiche: You've heard me talk about Mella Petcare before, about their really beautiful and stress-reducing thermometer, tech-based thermometer for dogs at the vet or at home, giving us pet parents some power to learn what's happening with our pet's health in real time.

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Jody Teiche: But Mella Petcare is the tech-based 360 wellness solution for your pets.

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Jody Teiche: And I had to talk to them before I left Global for a couple of reasons.

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Jody Teiche: First of all, I love the company.

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Jody Teiche: Second of all, they were on Shark Tank.

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Jody Teiche: And they got a deal.

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Jody Teiche: And so now Mark Cuban is in their lives, and we want to know what's happening with their products and what's happening now.

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Jody Teiche: So I'm here with Ben Seidman, who is the COO and co-founder, Daniela Morgan Pasquilvaca.

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Jody Teiche: Did I get it?

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Jody Teiche: Pasquilvaca, who is the Chief of Staff at Mella Pet Care, and they're gonna tell us all about it.

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Daniela Morgan Pasquilvaca: Hey guys.

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Daniela Morgan Pasquilvaca: Yeah, it's so great to be on the show and talk a little bit more about Mella.

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Jody Teiche: Love that.

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Jody Teiche: So last day of the show, how's the show been for you?

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Daniela Morgan Pasquilvaca: I think it's been fantastic.

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Daniela Morgan Pasquilvaca: We have had a lot of people come by who said that they've seen our episode on Shark Tank.

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Daniela Morgan Pasquilvaca: Think one of the funny bits is what you see on TV is very different from what you do on stage.

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Daniela Morgan Pasquilvaca: And so a lot of people had seen us on Shark Tank, but didn't really understand what the product was or what the whole ecosystem was, because there's only so much that you can get across in a really small segment.

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Daniela Morgan Pasquilvaca: So we have had so many fans come over and say, we loved you guys on Shark Tank, but what exactly do you do?

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Jody Teiche: So tell us, what exactly do you do?

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Daniela Morgan Pasquilvaca: So you did a great job explaining it as this 360 wellness ecosystem.

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Daniela Morgan Pasquilvaca: We started out with a line for veterinarians because our vets are wonderful people, but they're incredibly overworked.

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Daniela Morgan Pasquilvaca: And so we said, how can we create a product that really helps them, makes their workflow easier, and then makes the lives of their patients a lot more comfortable?

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Daniela Morgan Pasquilvaca: And that's why we made an underarm thermometer for dogs and cats.

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Daniela Morgan Pasquilvaca: And we now have a consumer version.

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Daniela Morgan Pasquilvaca: So you as a pet parent can say, how can I track my pet's health at home?

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Daniela Morgan Pasquilvaca: My pet is feeling lethargic.

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Daniela Morgan Pasquilvaca: Do I take them to the vet?

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Daniela Morgan Pasquilvaca: Do I not?

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Daniela Morgan Pasquilvaca: And it's this first line of defense, and we're really bringing vital science technology into the household.

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Jody Teiche: Love that.

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Jody Teiche: And I have used this thermometer, and I've used it on a couple of my dogs over the past couple of years.

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Jody Teiche: But my current dog, Annie, my Chihuahua monster, she is afraid of everything.

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Jody Teiche: And she's very calm when I use this thermometer on her, just under her arm.

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Jody Teiche: And I know that while you can use this as a traditional thermometer, if I were to try and stick a thermometer up her bum, she would not be as calm.

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Jody Teiche: So this is one of the beautiful things about having this product and being able to know, well, if your pet's feeling a little off today, what's their temperature like?

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Jody Teiche: Is this something I need to contact my vet about, or maybe go to the vet?

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Jody Teiche: Is this what sort of motivated you to start the company, Ben?

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Ben Seidman: Yeah, I think for us, Mella the dog, the namesake of the company, didn't have the right tools to be able to care for her own health.

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Ben Seidman: She had kennel cough, and Anya, my co-founder, didn't have a thermometer, basically to be able to take temperature, because like Annie, would never accept a rectal temperature.

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Ben Seidman: So what we're doing really is just providing the most basic of necessities to pet parents.

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Ben Seidman: And thermometer is the first thing that you grab for yourself, for your child when they're sick, and pet parents should deserve that same thing.

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Ben Seidman: So that's really what drives us is to empower pet parents to be more involved in their pet's health.

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Ben Seidman: To not have to drive all the way over to the vet every single time there's an issue, but to be able to do some of that triage at home, send that information to the vet, and you'll get ahead of problems before they happen.

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Jody Teiche: And you can do all that with the app.

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Jody Teiche: I mean, this functions with an app that you can connect with your vet, send everything to your vet.

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Jody Teiche: You also have a scale, right?

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Jody Teiche: That's another one of your products.

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Jody Teiche: Talk about that.

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Daniela Morgan Pasquilvaca: Yeah, we do have a scale.

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Daniela Morgan Pasquilvaca: And the scale is really fun, because not only does it take your standard weight, but it can also grab the percentage of body fat, and then it calculates a body condition score.

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Daniela Morgan Pasquilvaca: So right now at the vet office, I don't know if you've seen the charts on the walls, but it's either one to five or one to nine, and it's based on qualitative measurements.

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Daniela Morgan Pasquilvaca: Do I feel the ribs?

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Daniela Morgan Pasquilvaca: Do I feel some fat?

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Daniela Morgan Pasquilvaca: Well, I don't know.

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Daniela Morgan Pasquilvaca: I'll give your pet a three.

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Daniela Morgan Pasquilvaca: And it's a hard conversation for vets to have with pet parents saying, I think your pet's a little bit obese, or your pet should lose some weight or gain some weight.

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Daniela Morgan Pasquilvaca: It's just awkward for everybody if there's no data behind it.

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Daniela Morgan Pasquilvaca: And so we said, let's get rid of that qualitative method.

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Daniela Morgan Pasquilvaca: Let's make it quantitative.

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Daniela Morgan Pasquilvaca: And so the scale is able to say, here's the number.

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Daniela Morgan Pasquilvaca: It's hard to dispute that number, and it really facilitates good conversation.

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Jody Teiche: That's fantastic.

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Jody Teiche: Do you find that, I guess more with the thermometer, that pet parents are turning their vets onto the Melathermometer and maybe getting their vets involved in using it in their practice?

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Ben Seidman: Sure, we've heard those stories before.

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Ben Seidman: You know, vice versa.

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Ben Seidman: It's still something that's very new, right?

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Ben Seidman: But pet parents are bringing them into the clinic and saying, hey, don't use that rectal thermometer.

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Ben Seidman: Here's a Melathermometer that you can use.

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Ben Seidman: And yeah, it's very much a movement in that way.

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Ben Seidman: And it's a great conversation point.

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Ben Seidman: And veterinarians as well are saying, hey, we're using this new thermometer.

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Ben Seidman: Pet parents look at it, hey, what's that cool technology that you're using so that you don't have to take a rectal temp?

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Ben Seidman: Can I use that at home?

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Ben Seidman: So it goes a bit of both ways.

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Ben Seidman: And we know that it's a win-win for everyone.

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Ben Seidman: It's a win-win, of course, most importantly, for the pet, but for the veterinarian and for the pet parent as well.

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Jody Teiche: And with 75% of all dogs in the US having one form or another of anxiety, I swear that is a true statistic.

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Jody Teiche: Something like small but meaningful, like having to take a pet's temperature in a way that's non-invasive can make such a difference.

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Jody Teiche: It's already stressful for an animal to go to the vet.

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Jody Teiche: And this is one less indignity that they need to suffer, right?

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Jody Teiche: So, all right, this is the question on everyone's mind.

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Jody Teiche: So, you said before, what you see on TV is different than what happens on stage.

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Jody Teiche: What was it like doing Shark Tank?

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Jody Teiche: What was it like dealing with the sharks?

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Jody Teiche: Tell us about the experience from somebody on the inside.

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Daniela Morgan Pasquilvaca: Shark Tank is an amazing experience, and it's also a lot easier than it appears on TV.

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Daniela Morgan Pasquilvaca: So, you have to remember that these sharks are real people.

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Daniela Morgan Pasquilvaca: They are multi-billionaires, but they're still just like you and me.

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Daniela Morgan Pasquilvaca: And so, when we first walked on stage, we realized that just with the energy that they had, they're really smiley, they're really nice.

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Daniela Morgan Pasquilvaca: They ask questions that are just normal and make you feel really comfortable.

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Daniela Morgan Pasquilvaca: Now, of course, we were on stage for an hour, and so the 10 minutes that you see when they cut the final episode, it's the most dramatic part.

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Daniela Morgan Pasquilvaca: They add in the pauses, they like zoom in on our perplexed faces.

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Daniela Morgan Pasquilvaca: But none of that happens on stage.

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Daniela Morgan Pasquilvaca: They're there to make you comfortable.

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Daniela Morgan Pasquilvaca: They want to hear you tell your story, and every single one of them started as some kind of entrepreneur in our shoes.

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Daniela Morgan Pasquilvaca: So they get it, and they know it's hard to start a company.

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Daniela Morgan Pasquilvaca: They know it's really hard to get out of your comfort zone and pitch to national television.

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Daniela Morgan Pasquilvaca: So they're really just fantastic people.

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Jody Teiche: What is Mark Cuban like, for real?

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Jody Teiche: Somebody, anybody.

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Ben Seidman: Also, as Zedillo said, just a normal, kind of nice guy.

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Ben Seidman: I mean, he's definitely different in that.

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Ben Seidman: He's super responsive, wants to help the entrepreneurs that he's invested in.

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Ben Seidman: I think every, you know, he's always asking us, ask me questions.

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Ben Seidman: He wants to be, he just lives and breathes entrepreneurship and business.

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Ben Seidman: So he's super responsive, answers emails in minutes.

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Ben Seidman: And, you know, we're just excited to be able to have him as part of the Mella family, Mella team, and also be a part of his as well.

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Ben Seidman: We lucked out, we think, with the best shark.

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Jody Teiche: I am so excited for you guys.

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Jody Teiche: What can you share that's next?

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Daniela Morgan Pasquilvaca: Oh, my gosh.

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Daniela Morgan Pasquilvaca: I don't even know how to answer that because we want to do everything.

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Daniela Morgan Pasquilvaca: So we have our thermometers.

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Daniela Morgan Pasquilvaca: We love them.

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Daniela Morgan Pasquilvaca: People love them as well.

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Daniela Morgan Pasquilvaca: So after our scale, our idea is just to really keep going with that ecosystem.

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Daniela Morgan Pasquilvaca: You know, if we're calling it the 360 ecosystem, maybe we're only 20% done or 20 degrees, and we have to complete that entire circle.

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Daniela Morgan Pasquilvaca: We have so many ideas on ways that we can bring all of the vital signs to the home in a non-invasive way.

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Daniela Morgan Pasquilvaca: And same to the vet clinic in a way that just makes workflow better.

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Daniela Morgan Pasquilvaca: And until our brains dry out of ideas, we're just gonna keep going, keep making new devices.

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Daniela Morgan Pasquilvaca: And really the goal is just to be in every vet clinic, every pet household, and just connect everybody.

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Jody Teiche: I am so excited for you guys, and really look forward to seeing how things unfold in the tech-driven 360 pet wellness, Mella Pet Care space.

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Jody Teiche: So lots of continued success, and thank you guys for doing the show.

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Ben Seidman: Thank you, Jody.

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Ben Seidman: Appreciate all that you do, and thank you so much for it.

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Ben Seidman: We'll continue to update you as we grow as a company, and we appreciate you being a Mella customer.

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Daniela Morgan Pasquilvaca: Yeah, thank you so much, and we hope that Annie is doing a little bit better with new ways of taking her temperature.

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Jody Teiche: Yes, she is.

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Jody Teiche: Thank you guys very much.

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Jody Teiche: You may or may not know about this, but there is a movement gaining momentum.

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Jody Teiche: I don't know if it was spearheaded by, but it's certainly being moved along by the iconic homeopathic vet Dr.

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Jody Teiche: Richard Pitcairn and his wife Susan Pitcairn about the health benefits of a plant-based diet for dogs and cats.

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Jody Teiche: And over years now, they've seen benefits in living longer, in rolling back conditions, by focusing on plant-based foods, some to the total exclusion of meat.

00:15:42.980 --> 00:15:51.140
Jody Teiche: I find this very interesting because we know for humans, plant-based diets are being, you know, sort of touted as healthy for years and years now.

00:15:51.820 --> 00:15:57.960
Jody Teiche: So I came across a booth at Global called Honest to Goodness Plant Snacks.

00:15:58.840 --> 00:16:02.520
Jody Teiche: And I wanted to check it out for this very reason.

00:16:02.540 --> 00:16:06.520
Jody Teiche: And I'm here talking with Stacey Burke, sales manager at the company.

00:16:07.120 --> 00:16:09.860
Jody Teiche: And this is a company that's been around a long time.

00:16:09.880 --> 00:16:15.700
Jody Teiche: She's going to tell us a little bit about its history and about these plant snacks that you might want to know about.

00:16:15.720 --> 00:16:16.300
Jody Teiche: Hey, Stacey.

00:16:17.580 --> 00:16:19.160
Jody Teiche: Thank you so much for doing this.

00:16:19.400 --> 00:16:22.420
Jody Teiche: Tell us a little bit about this company, WF Young.

00:16:22.960 --> 00:16:29.240
Stacey Burke: So we are a family-owned, family-run company that was started back in 1892.

00:16:30.320 --> 00:16:33.020
Stacey Burke: We are fifth generation.

00:16:33.440 --> 00:16:35.280
Stacey Burke: Family member still runs the company.

00:16:35.740 --> 00:16:40.320
Stacey Burke: Our company is, everything we do is backed by science and...

00:16:41.340 --> 00:16:43.320
Jody Teiche: You were telling me nothing happens quickly here.

00:16:43.480 --> 00:16:47.020
Stacey Burke: Nothing happens quickly because we do a lot of research.

00:16:48.340 --> 00:17:03.680
Stacey Burke: We make sure that we're sourcing the best ingredients, all-natural, we want to bring to the market innovation that supports animal needs and animal healthfulness.

00:17:03.720 --> 00:17:08.840
Jody Teiche: Yeah, so these plant snacks, this is what you're launching here at Global.

00:17:09.240 --> 00:17:13.580
Jody Teiche: Tell me a little bit about what goes into them and the different options.

00:17:14.020 --> 00:17:14.660
Stacey Burke: Absolutely.

00:17:14.660 --> 00:17:22.380
Stacey Burke: So first of all, I will tell you that they are all-natural, plant-based, with elevated ingredients.

00:17:22.400 --> 00:17:24.900
Stacey Burke: There's no preservatives, it's all-natural.

00:17:25.660 --> 00:17:37.200
Stacey Burke: We have, so they're all fruit and veggie-based and each of the treats has support for different functions.

00:17:37.540 --> 00:17:46.980
Stacey Burke: They are treats, so we don't want to, the benefits are just boosts to your pets, to your dogs.

00:17:47.300 --> 00:17:47.940
Stacey Burke: So-

00:17:48.000 --> 00:17:50.540
Jody Teiche: Before you even go further, two things that I want to say.

00:17:50.660 --> 00:18:00.620
Jody Teiche: One is give Stacey a pass because Stacey is on the third and last day of a trade show where all she's been doing for two days straight is talking.

00:18:00.640 --> 00:18:04.660
Jody Teiche: So she's lost her voice a little bit, so give her a pass on that because this is a podcast, it's audio.

00:18:05.060 --> 00:18:12.440
Jody Teiche: And the other is most brands will tell you everything that their product can do, cure cancer, everything.

00:18:12.940 --> 00:18:17.500
Jody Teiche: But what I like about you, Stacey, is that you tell it like it is.

00:18:17.520 --> 00:18:19.340
Jody Teiche: A treat is a treat.

00:18:19.360 --> 00:18:33.020
Jody Teiche: There are healthy treats and you want to go for that, but it's not going to take the place of a solid diet, you know, everyday diet, and other things that you might do for your animals.

00:18:33.040 --> 00:18:34.020
Jody Teiche: So please continue.

00:18:34.920 --> 00:18:37.580
Stacey Burke: So that's, I love the way you eloquently said it.

00:18:40.160 --> 00:18:42.440
Stacey Burke: So we have benefits in each of the treats.

00:18:42.440 --> 00:18:51.860
Stacey Burke: There are two main ingredients that I'll mention that are for overall health and wellness and also support our sustainability initiatives.

00:18:52.280 --> 00:18:59.420
Stacey Burke: So each of them contain microalgal oil, which is a replacement basically for salmon oil.

00:18:59.700 --> 00:19:06.780
Stacey Burke: It's high in omega fatty acids and has a nice balance of EPA and DHA, which is important for overall health and wellness.

00:19:06.940 --> 00:19:08.020
Jody Teiche: And this comes from algae.

00:19:09.080 --> 00:19:12.100
Stacey Burke: It's actually sustainably farmed out of Nebraska.

00:19:12.900 --> 00:19:14.540
Stacey Burke: And yes, it comes from algae.

00:19:15.540 --> 00:19:19.500
Stacey Burke: And so we're not stripping the fish out of the ocean.

00:19:19.520 --> 00:19:24.360
Stacey Burke: Actually one ton of, it's called vermaris is the algae.

00:19:24.980 --> 00:19:34.540
Stacey Burke: One ton of vermaris equals 66 tons of fish that you'd have to harvest to make fish oil.

00:19:34.740 --> 00:19:39.980
Stacey Burke: So it's really big for the sustainability and also the health benefits.

00:19:40.740 --> 00:19:46.700
Stacey Burke: It's vegetarian, vegan, again, going back to that need for plants, plants in our diet.

00:19:46.920 --> 00:19:53.860
Stacey Burke: So the other ingredient that we have that goes across all flavors is post-biotic, which is a cultured yeast.

00:19:54.240 --> 00:19:58.700
Stacey Burke: And that's basically for overall wellbeing and vitality for pets.

00:19:59.120 --> 00:20:02.880
Stacey Burke: So and then the six flavors that we offer, they each have a boost.

00:20:03.200 --> 00:20:06.920
Stacey Burke: So what I have in my hand, which you can't see, because obviously this is a podcast.

00:20:06.940 --> 00:20:08.640
Jody Teiche: We'll have photos, we will.

00:20:09.620 --> 00:20:17.000
Stacey Burke: So we have Buddy Boost, which is cranberry and pomegranate recipe, which supports immunity.

00:20:17.560 --> 00:20:25.320
Stacey Burke: Then we have Mellow Belly, which is pumpkin and cinnamon and supports digestive health.

00:20:25.880 --> 00:20:33.300
Stacey Burke: We have Buddy Boost, oh, I already mentioned Buddy Boost, Way to Glow, which is pumpkin and flax, and that supports skin and coat.

00:20:34.160 --> 00:20:35.360
Stacey Burke: We have Good Vibes.

00:20:35.640 --> 00:20:45.980
Stacey Burke: That's one of my favorite flavors because it's something that you don't see much out there and it's chamomile and ginger, which are two wonderful ingredients for just calming and comforting support.

00:20:46.860 --> 00:20:51.720
Stacey Burke: And then Apple Cinnamon, which is Happy Feet, which has mobility support.

00:20:51.980 --> 00:20:52.980
Stacey Burke: Which one did I miss?

00:20:54.620 --> 00:21:02.220
Stacey Burke: Oh, and then the last one would be our Golden Years, which is blueberry and carrot for senior dogs.

00:21:02.520 --> 00:21:06.420
Stacey Burke: Now, all six flavors can be fed to all life stages.

00:21:06.840 --> 00:21:11.160
Stacey Burke: But again, those little elements that we put in it have support for certain things.

00:21:11.340 --> 00:21:13.160
Stacey Burke: But at the end of the day, these are treats.

00:21:13.180 --> 00:21:15.900
Stacey Burke: They're healthful treats for all dogs.

00:21:16.180 --> 00:21:17.060
Stacey Burke: Yeah, beautiful.

00:21:17.080 --> 00:21:18.140
Jody Teiche: Where can people find you?

00:21:19.460 --> 00:21:23.980
Stacey Burke: We actually are just launching up the show, so it actually has not hit store shelves yet.

00:21:24.380 --> 00:21:27.820
Stacey Burke: But you would be able to find it at your local pet stores.

00:21:27.860 --> 00:21:32.380
Stacey Burke: I'm sure it'll be available online as well from some of our online partners.

00:21:32.780 --> 00:21:33.320
Jody Teiche: Wonderful.

00:21:33.340 --> 00:21:37.100
Jody Teiche: So keep your eye out for honest-to-goodness plant snacks.

00:21:37.520 --> 00:21:38.960
Jody Teiche: Stacey, thank you so much.

00:21:39.180 --> 00:21:41.300
Stacey Burke: Thank you very much for the interview.

00:21:41.800 --> 00:21:42.380
Jody Teiche: My pleasure.

00:21:42.940 --> 00:21:50.340
Jody Teiche: This food has come up enough times recently so that when I passed their booth, I really wanted to learn more about the brand.

00:21:50.360 --> 00:21:55.800
Jody Teiche: It's called Goodness Gracious, and it is human-grade food for pets.

00:21:55.820 --> 00:21:59.560
Jody Teiche: And I'm here with Amy Renz, who is the CEO of the company.

00:21:59.580 --> 00:22:00.280
Jody Teiche: Hi, Amy.

00:22:00.380 --> 00:22:01.060
Amy Renz: Hi, Jody.

00:22:01.080 --> 00:22:03.200
Amy Renz: Thank you so much for stopping by.

00:22:03.460 --> 00:22:04.420
Jody Teiche: It is my pleasure.

00:22:04.440 --> 00:22:06.260
Jody Teiche: Tell us a little bit about this brand.

00:22:06.400 --> 00:22:06.820
Amy Renz: Oh, sure.

00:22:06.840 --> 00:22:09.720
Amy Renz: So, Goodness Gracious started in 2010.

00:22:09.740 --> 00:22:11.720
Amy Renz: We're human-grade.

00:22:12.400 --> 00:22:18.820
Amy Renz: We make complete and balanced food for dogs and cats with 100% whole foods and no synthetics.

00:22:18.840 --> 00:22:24.000
Amy Renz: So, high protein, moderate fat, low carb, mindfully sourced ingredients, no GMOs.

00:22:24.880 --> 00:22:31.180
Amy Renz: And we just came out with a line of restorative diets too that are focused on addressing particular health concerns.

00:22:31.200 --> 00:22:39.260
Amy Renz: So, kidney disease, metabolic dysfunction, gut health, cognition, mood, and behavioral disorders as well.

00:22:39.320 --> 00:22:40.900
Amy Renz: So, we're super excited about that.

00:22:41.020 --> 00:22:42.360
Jody Teiche: Wow, that's wonderful.

00:22:42.360 --> 00:22:49.080
Jody Teiche: So, with, let's just take gut health as an example, because that's a foundation piece for all health.

00:22:49.760 --> 00:22:56.000
Jody Teiche: In your formulation for that, what do you have in the way of, is it just probiotics?

00:22:56.020 --> 00:22:57.900
Jody Teiche: Is it pre, pro, and post?

00:22:57.920 --> 00:23:02.240
Jody Teiche: I mean, how are you handling the probiotic piece, or anything else in the formulation for gut health?

00:23:02.520 --> 00:23:03.940
Amy Renz: Right, so it's a great question.

00:23:04.200 --> 00:23:07.620
Amy Renz: We're introducing mushrooms into the diet, right?

00:23:07.640 --> 00:23:14.500
Amy Renz: So, shiitake mushrooms, which are really helpful for restoring the lining of the gut, right?

00:23:15.860 --> 00:23:21.400
Amy Renz: And can help modulate your immune system and reduce inflammation.

00:23:22.000 --> 00:23:23.640
Amy Renz: So, that's one of the components.

00:23:23.660 --> 00:23:32.220
Amy Renz: We're also reaching to certain herbs that can help reduce inflammation, protect the tight cellular junctions in your gut.

00:23:32.720 --> 00:23:34.400
Jody Teiche: That's wonderful, very exciting.

00:23:34.420 --> 00:23:36.160
Jody Teiche: So, is your food raw?

00:23:36.580 --> 00:23:37.660
Jody Teiche: Is it gently cooked?

00:23:37.680 --> 00:23:40.400
Jody Teiche: Do you offer different presentations of the food?

00:23:41.120 --> 00:23:42.540
Amy Renz: Our food is gently cooked.

00:23:42.880 --> 00:23:46.880
Amy Renz: We use steam, but there are certain ingredients that we don't cook.

00:23:46.900 --> 00:23:53.900
Amy Renz: So, for instance, we cook our proteins, we cook our veggies, but we don't cook our fruits, we don't cook our seeds or our fats.

00:23:53.960 --> 00:23:55.820
Amy Renz: They're, in fact, they're never heated.

00:23:56.380 --> 00:24:02.020
Amy Renz: We combine those into a cold ingredients and we cook each one of our ingredients separately.

00:24:02.060 --> 00:24:07.100
Amy Renz: So, because veggies cook at a different temperature and a time, then it takes to cook proteins, right?

00:24:07.120 --> 00:24:13.220
Amy Renz: So, if we combine them and cook them, we would be overcooking our vegetables and stripping the nutrients out of them.

00:24:13.600 --> 00:24:15.020
Amy Renz: So, it's not something we wanna do.

00:24:15.100 --> 00:24:21.160
Amy Renz: So, we like to say that it's a combination of fresh and lightly steamed.

00:24:21.900 --> 00:24:30.780
Jody Teiche: So, the lightly steamed, does it create a situation where you have to add vitamins and minerals into the formulation or no?

00:24:31.200 --> 00:24:39.260
Amy Renz: No, in fact, that's one of the most beautiful things I love about our product is that there are no synthetics whatsoever in what we make and no fortified ingredients.

00:24:39.280 --> 00:24:44.540
Amy Renz: So, we don't use things like dried yeast or cod liver oil, which can be fortified ingredients.

00:24:45.180 --> 00:24:53.200
Amy Renz: We get everything that a dog or a cat needs for optimal health from 100% whole foods.

00:24:53.220 --> 00:24:53.820
Jody Teiche: I love that.

00:24:53.840 --> 00:24:55.140
Jody Teiche: Where can people find you, Amy?

00:24:55.460 --> 00:24:55.880
Amy Renz: Oh, gosh.

00:24:56.220 --> 00:25:02.460
Amy Renz: We were in regional distribution coast to coast, and we also ship direct to consumer.

00:25:03.060 --> 00:25:03.680
Jody Teiche: I love that.

00:25:03.860 --> 00:25:04.800
Jody Teiche: Continued success.

00:25:05.000 --> 00:25:05.840
Amy Renz: Thank you so much.

00:25:06.600 --> 00:25:08.740
Jody Teiche: Let's hang on to all of this goodness.

00:25:08.760 --> 00:25:11.000
Jody Teiche: We're gonna take a short break from our sponsor.

00:25:11.400 --> 00:25:18.600
Jody Teiche: And when we come back, more new products and ideas for you to take in for your pets.

00:25:18.620 --> 00:25:22.780
Jody Teiche: So grab that favorite beverage, get comfortable, we'll be right back.

00:25:24.920 --> 00:25:26.840
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00:25:27.440 --> 00:25:31.880
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00:25:32.200 --> 00:25:39.120
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00:26:29.120 --> 00:26:30.620
Announcer: PetLifeRadio.com

00:26:30.680 --> 00:26:31.180
Dr. Marty Goldstein: It's Dr. Marty from the Global Pet Expo saying hi to Jody's Pet Health Coach.

00:26:31.220 --> 00:26:33.020
Amy Renz: Wonderful listeners.

00:26:33.580 --> 00:26:34.640
Jody Teiche: Most of you know Dr.

00:26:34.660 --> 00:26:35.620
Jody Teiche: Marty Goldstein.

00:26:36.140 --> 00:26:37.160
Jody Teiche: We all love Dr.

00:26:37.180 --> 00:26:37.580
Jody Teiche: Marty.

00:26:38.040 --> 00:26:40.180
Jody Teiche: He is a pioneer, a maverick.

00:26:40.700 --> 00:26:44.300
Jody Teiche: We're on the way for all of the integrative vets who came after him.

00:26:44.820 --> 00:26:46.000
Jody Teiche: And many of you know Dr.

00:26:46.020 --> 00:26:49.640
Jody Teiche: Marty's pets, his freeze dried food for dogs and cats.

00:26:50.340 --> 00:26:52.220
Jody Teiche: Well, I'm at the booth of Dr.

00:26:52.240 --> 00:27:05.380
Jody Teiche: Marty's, and in addition to being able to say hi to the big man himself, I found out that they have a new food that's coming to market that is a fermented food.

00:27:05.400 --> 00:27:07.440
Jody Teiche: It comes with fermented vegetables.

00:27:08.060 --> 00:27:11.620
Jody Teiche: And I'm here with Wyatt Zuber, who is a sales manager at Dr.

00:27:11.640 --> 00:27:12.180
Jody Teiche: Marty's.

00:27:13.080 --> 00:27:17.960
Jody Teiche: And he's going to tell us all about it and why this is such a wonderful addition to our pet's diet.

00:27:17.980 --> 00:27:18.460
Jody Teiche: Hey, Wyatt.

00:27:18.820 --> 00:27:19.580
Wyatt Zuber: Hi, how's it going?

00:27:19.740 --> 00:27:20.780
Jody Teiche: It's going great.

00:27:20.800 --> 00:27:26.600
Jody Teiche: So tell us how this came to be, why it's so good for our pets.

00:27:27.140 --> 00:27:29.600
Wyatt Zuber: Yeah, so right in line with Dr.

00:27:29.620 --> 00:27:33.980
Wyatt Zuber: Marty's philosophy, the whole food approach and everything that we do here kind of has to have a benefit.

00:27:34.300 --> 00:27:39.860
Wyatt Zuber: All of our ingredients that we want it to serve a purpose, we're not going to add any fillers or anything like that.

00:27:40.200 --> 00:27:48.420
Wyatt Zuber: So when we started looking for a rotational diet and other types of formulas, we looked at what one of the number one causes of issues in pets are.

00:27:48.440 --> 00:27:53.240
Wyatt Zuber: A lot of it is gut sensitivities or gut issues and just digestion.

00:27:53.640 --> 00:27:57.080
Wyatt Zuber: So we went to the drawing board and we looked at this healthy digestion formula.

00:27:57.520 --> 00:28:00.280
Wyatt Zuber: Also, we kind of refer to it as our GI formula.

00:28:01.040 --> 00:28:06.140
Wyatt Zuber: And so we created it using easy digestible proteins like whitefish and turkey.

00:28:07.920 --> 00:28:09.000
Wyatt Zuber: With all the other Dr.

00:28:09.020 --> 00:28:11.220
Wyatt Zuber: Marty products, there's gonna be some organ meats in there as well.

00:28:12.020 --> 00:28:16.720
Wyatt Zuber: And then we have our fermented veggies and our tubers or roots in there.

00:28:16.740 --> 00:28:20.160
Wyatt Zuber: So we have fermented cauliflower, fermented cabbage.

00:28:20.720 --> 00:28:25.200
Wyatt Zuber: A lot of people know that as sauerkraut, but of course we can't put sauerkraut on a bag.

00:28:25.900 --> 00:28:31.280
Wyatt Zuber: And then fermented dandelion greens, fermented Jerusalem artichoke, and fermented chicory roots.

00:28:32.140 --> 00:28:39.660
Jody Teiche: I love that, chicory root prebiotic, dandelion greens, a bitter, which the gut loves.

00:28:40.180 --> 00:28:43.560
Jody Teiche: So these are all really beautiful additions to the formulation.

00:28:43.580 --> 00:28:46.320
Jody Teiche: So is this actually in market yet?

00:28:46.860 --> 00:28:47.200
Wyatt Zuber: Yes.

00:28:47.780 --> 00:28:50.980
Wyatt Zuber: So this product, we launched it a couple weeks ago.

00:28:51.000 --> 00:28:58.140
Wyatt Zuber: So they are, it's now in distribution, being shipped out to retailers starting this week or last week, depending on the market.

00:28:58.960 --> 00:29:03.120
Wyatt Zuber: So it is available, should be at least available by the end of this week everywhere.

00:29:03.680 --> 00:29:04.240
Jody Teiche: Great.

00:29:04.240 --> 00:29:07.280
Jody Teiche: And it's one formulation with the turkey and the whitefish.

00:29:07.300 --> 00:29:14.040
Jody Teiche: There aren't like, well, this has turkey and whitefish that has some other kinds of animal protein.

00:29:14.420 --> 00:29:15.080
Wyatt Zuber: Yeah, correct.

00:29:15.100 --> 00:29:16.260
Wyatt Zuber: Yeah, it's just one formula.

00:29:16.280 --> 00:29:17.780
Wyatt Zuber: It's a turkey and whitefish formula.

00:29:17.800 --> 00:29:20.660
Wyatt Zuber: So it's a blend just like all of our other formulas.

00:29:21.140 --> 00:29:26.620
Jody Teiche: So just really quickly recap for us the different formulas available for dogs and cats of Dr.

00:29:26.640 --> 00:29:28.440
Jody Teiche: Marty's so people know what their options are.

00:29:28.700 --> 00:29:29.540
Wyatt Zuber: Yeah, absolutely.

00:29:29.560 --> 00:29:33.080
Wyatt Zuber: So we have our essential wellness formula which started Dr.

00:29:33.100 --> 00:29:33.660
Wyatt Zuber: Marty Pets.

00:29:33.880 --> 00:29:38.120
Wyatt Zuber: That was the infamous formula that just caused the brand to blow up.

00:29:39.060 --> 00:29:43.200
Wyatt Zuber: From there, we created our small breed formula which is just a small bite of essential wellness.

00:29:43.500 --> 00:29:49.380
Wyatt Zuber: We have our healthy growth formula designed for puppies and those growing smaller dogs.

00:29:49.760 --> 00:29:53.420
Wyatt Zuber: And then we have an active vitality formula which is designed for senior dogs.

00:29:53.440 --> 00:29:59.920
Wyatt Zuber: So we use green lip muscles and tart cherries in there to help with joints and antioxidant support.

00:30:00.580 --> 00:30:02.980
Wyatt Zuber: And then we created our solutions baseline.

00:30:03.320 --> 00:30:05.800
Wyatt Zuber: And that's where our healthy digestion formula falls into.

00:30:06.480 --> 00:30:14.060
Wyatt Zuber: We have also our sensitivity select which is a turkey, duck, goose, quail formula helps with sensitive stomachs or sensitive issues.

00:30:14.480 --> 00:30:21.580
Wyatt Zuber: We have a premium origin formula that is a lamb, goat, venison, mackerel formula, variety of proteins.

00:30:21.580 --> 00:30:29.300
Wyatt Zuber: And then we have a radiant select formula that is a beef, tuna, salmon, and pollock formula that is loaded with omegas and biotin.

00:30:30.060 --> 00:30:33.880
Wyatt Zuber: So that kind of rounds out the dog side and then we have three cat formulas.

00:30:33.880 --> 00:30:36.020
Wyatt Zuber: We have our beef, salmon, and poultry formula.

00:30:36.560 --> 00:30:42.980
Wyatt Zuber: We have a poultry formula and we have our fish and poultry formula kind of rounding everything out.

00:30:43.820 --> 00:30:45.680
Jody Teiche: Wow, more than I knew.

00:30:45.700 --> 00:30:49.680
Wyatt Zuber: Yeah, we've definitely increased over the last couple of years.

00:30:49.760 --> 00:30:53.660
Wyatt Zuber: In the last two years, we've come out with three new Dr.

00:30:53.680 --> 00:31:00.840
Wyatt Zuber: Marty dog formulas, one new cat formula, as well as freeze-dried and air-dried treats, better life boosters.

00:31:01.240 --> 00:31:09.540
Wyatt Zuber: So we have a goat milk, we have a pumpkin blend, we have a turkey bone broth that's all powdered to help build that better bowl and kind of go from there and boost the bowl.

00:31:10.180 --> 00:31:10.620
Jody Teiche: Love it.

00:31:10.640 --> 00:31:11.780
Jody Teiche: Thank you so much, Wyatt.

00:31:11.800 --> 00:31:16.160
Jody Teiche: People can find this at their local retailers online.

00:31:16.320 --> 00:31:17.240
Wyatt Zuber: Yep, absolutely.

00:31:17.680 --> 00:31:19.740
Wyatt Zuber: Available in most local retailers.

00:31:19.900 --> 00:31:23.880
Wyatt Zuber: You can also check out the store locator at drmardypets.com.

00:31:24.160 --> 00:31:27.440
Wyatt Zuber: Type in your zip code and find who your local retailer is.

00:31:27.680 --> 00:31:28.560
Jody Teiche: Perfect, thanks so much.

00:31:28.700 --> 00:31:29.260
Wyatt Zuber: Thank you.

00:31:29.280 --> 00:31:29.800
Wyatt Zuber: Have a great day.

00:31:30.300 --> 00:31:41.480
Jody Teiche: So I'm here at All Provide, a brand of food that I've been hearing a lot about lately, natural food, and one of its, well, its spokesperson, Dr.

00:31:41.500 --> 00:31:49.240
Jody Teiche: Judy Morgan, who is a holistic veterinarian and educator, an integrative veterinarian and educator, and we all know and love Dr.

00:31:49.260 --> 00:31:55.180
Jody Teiche: Judy, and Les Fischer, the COO of the brand, are gonna tell us all about what makes this brand special.

00:31:55.200 --> 00:31:55.760
Jody Teiche: Hi, guys.

00:31:56.420 --> 00:31:57.140
Judy Morgan: Hello.

00:31:57.980 --> 00:32:04.840
Judy Morgan: So I was introduced to All Provide about a year after they got started, which was back in 2014.

00:32:05.780 --> 00:32:17.720
Judy Morgan: And I really liked what they were doing from the very beginning because they were using Whole Foods, very clean restaurant quality Whole Foods to make pet food.

00:32:18.440 --> 00:32:21.700
Judy Morgan: And they weren't using any synthetic vitamin-mineral mixes.

00:32:21.700 --> 00:32:25.660
Judy Morgan: Everything was being made using Whole Food ingredients.

00:32:25.680 --> 00:32:30.660
Judy Morgan: And so that really speaks to me because that's how I formulate things.

00:32:30.680 --> 00:32:36.600
Judy Morgan: And I want our animals to be eating food that is the same quality as what I would be eating.

00:32:36.620 --> 00:32:44.920
Judy Morgan: I don't think it's fair to our pets to give them really poor quality leftovers and waste from the human food industry.

00:32:44.920 --> 00:32:47.080
Judy Morgan: I think that they deserve what we are eating.

00:32:47.580 --> 00:33:06.600
Judy Morgan: And this brand has gotten better and better over time, moving toward organic ingredients as much as possible, really looking at how the meat animals are raised, everything being humanely raised, because all that energy from those animals goes into the food.

00:33:07.420 --> 00:33:09.180
Judy Morgan: Yeah, all of that's going into the food.

00:33:09.840 --> 00:33:19.640
Judy Morgan: And so we've partnered together now to make what I think is really cool, but it's food using traditional Chinese veterinary medicine, food therapy.

00:33:20.200 --> 00:33:24.500
Judy Morgan: And so we have the five elements of the Chinese system.

00:33:24.920 --> 00:33:42.240
Judy Morgan: And so it just makes it so that we can hone in a little bit more on our, this is for dogs, but we can hone in a little bit more trying to rebalance their systems, trying to keep them in balance through their entire life, rather than waiting 10 years and saying, well, everything's falling apart, now what?

00:33:42.260 --> 00:33:49.060
Judy Morgan: I mean, we can still fix them, but it's just a really cool direction to be moving for our pets.

00:33:49.660 --> 00:33:55.300
Judy Morgan: And I have to say that dentists and last from all provide are so much fun to work with.

00:33:55.500 --> 00:33:57.680
Jody Teiche: Really beautiful food for our animals.

00:33:57.880 --> 00:33:58.680
Jody Teiche: Thank you so much.

00:33:59.400 --> 00:34:20.500
Jody Teiche: South Africa is here in Orlando at Global Pet Expo, and I'm here with Gary Moorcroft, who is the CEO of Beg and Barker, that's making a really interesting treat for pets that comes from a staple in the culture of South Africa.

00:34:20.560 --> 00:34:24.660
Jody Teiche: And Gary, tell us about what you're doing here at Beg and Barker.

00:34:25.120 --> 00:35:03.640
Gary Moorcroft: Yeah, it's a long story, but in South Africa, we have a legacy of air dried foods, and specifically the Biltong product, and this comes from the Dutch, what they call them, Foertrekkers means the people that took their ox wagons up into the highland, and they found out they had preserved meat in some way, so they put salt and vinegar on it, cut strips of meat, hung it up outside, and because of nature, it dried and it just cured beautifully and became almost like a prosciutto type product.

00:35:03.940 --> 00:35:09.620
Gary Moorcroft: So what happened is that the bull tongue product in South Africa is the only known meat snack.

00:35:09.720 --> 00:35:15.640
Gary Moorcroft: You can travel the whole of South Africa from north, south, east, and west, and you won't find one single pack of jerky.

00:35:15.660 --> 00:35:20.460
Gary Moorcroft: So South Africa has no jerky culture whatsoever, but a very, very strong bull tongue culture.

00:35:21.020 --> 00:35:31.000
Gary Moorcroft: I personally fell in love with the bull tongue product when I was a kid, and I used to go to my uncle's farm for our mid-year vacation in mid-year, and it was hunting season.

00:35:31.020 --> 00:35:46.760
Gary Moorcroft: We used to go and hunt spring buck, which is the national deer, and then we used to cut it into strips, put it in salt, vinegar, and coriander, take a piece of fence wire and hang it up on a veranda, and this stuff used to dry, and we used to wait for it to dry, feel it every day.

00:35:46.760 --> 00:35:53.260
Gary Moorcroft: Once it was dry enough, we would eat it, and then our stomachs ached every night because we ate so much, and that's when I fell in love with the product.

00:35:53.780 --> 00:36:02.440
Gary Moorcroft: So my company in South Africa is the biggest manufacturer of the Biltong product and of Hound dog treats.

00:36:02.800 --> 00:36:19.260
Gary Moorcroft: So when I came to America in 2016, for the first time, I saw there was a need for product, and then I looked at a lot of product, and my primary focus at that time was to develop the Biltong product, but I realized there was a substantial market for dog.

00:36:19.460 --> 00:36:32.200
Gary Moorcroft: What I saw was a lot of multi-ingredient stuff with a lot of carriers, preservatives, and other stuff, and I said, okay, I believe, based on the experience I have in South Africa, I can make a true single-ingredient product.

00:36:32.640 --> 00:36:44.820
Gary Moorcroft: So then I thought of the branding, and I've got two dogs, a Jack Russell, where every time a packet rustles, he's Beging for it, and I've got a Beagle, and every time something rustles, else she barks.

00:36:44.840 --> 00:37:05.640
Gary Moorcroft: So I thought, okay, Begar and barker, and eventually we decided on Begar and barker, so that's how the brand started, and developed this thing, and really the whole trick is using the technology from the air drying, because it is the most, it's the greatest way to cure a product, because basically you're taking natural form, all you're doing is pulling the moisture out.

00:37:05.660 --> 00:37:26.980
Gary Moorcroft: You're not taking any nutrient, any proteins, any things in, so you have a super high protein level product, and obviously it's a treat only, it's not a balanced food, but it's a magnificent treat, and once you give it to dogs and you see how they respond to it, they respond in a primate fashion to protein, and they're crazy about this stuff.

00:37:27.380 --> 00:37:30.060
Jody Teiche: Now, can we share this with our pet?

00:37:30.540 --> 00:37:36.780
Gary Moorcroft: Yes, I mean, we produce in a dual USDA-FDA facility.

00:37:37.380 --> 00:37:45.220
Gary Moorcroft: All the raw materials that come in are human grade, and so they're fully edible.

00:37:45.440 --> 00:37:46.860
Gary Moorcroft: So they're all produced in the same plant.

00:37:46.880 --> 00:37:51.340
Gary Moorcroft: We have no discrimination between whether it's a dog or a human-grade product.

00:37:51.360 --> 00:37:54.140
Gary Moorcroft: We produce it in one facility to one standard.

00:37:54.560 --> 00:37:56.000
Gary Moorcroft: And yes, the stuff's fully edible.

00:37:56.020 --> 00:38:00.480
Gary Moorcroft: In fact, a few seconds ago, a lady picked up a packet of the chicken and started eating it.

00:38:00.500 --> 00:38:04.300
Gary Moorcroft: So yeah, it's a pretty bland because it doesn't have a lot of salt and seasoning.

00:38:04.320 --> 00:38:07.360
Gary Moorcroft: It has no salt and seasoning on it, but it tastes like chicken.

00:38:07.920 --> 00:38:20.400
Jody Teiche: Yeah, but this is what I love because there are more and more products now that are human grade and of a high quality that we can share with our animals and it's got health benefits for both.

00:38:21.020 --> 00:38:22.760
Jody Teiche: And I was talking earlier with Dr.

00:38:22.780 --> 00:38:26.380
Jody Teiche: Judy Morgan, who is a couple of tables down with All Provide.

00:38:26.400 --> 00:38:37.840
Jody Teiche: And she was talking about how one of the barometers for her is if it's a pet product and I can't eat it, that's a red flag for me.

00:38:37.860 --> 00:38:39.180
Jody Teiche: So I love that you have that.

00:38:39.200 --> 00:38:47.640
Jody Teiche: I also know that you have a human built tongue product that has a couple of other ingredients in it that are not good for dogs but that are good for us.

00:38:47.940 --> 00:38:56.340
Gary Moorcroft: Yeah, so the built tongue product as such, I mean, we sell it in a very primal form and then in a multi-ingredient format.

00:38:56.360 --> 00:38:59.900
Gary Moorcroft: So our most basic product is we call it Naked.

00:39:00.060 --> 00:39:02.000
Gary Moorcroft: It's a three ingredient only product.

00:39:02.020 --> 00:39:08.300
Gary Moorcroft: So it's meat steak basically with salt and with apple cider vinegar.

00:39:08.840 --> 00:39:13.100
Gary Moorcroft: And all those, I mean, salt in reasonable amounts is not bad for you at all.

00:39:13.860 --> 00:39:16.780
Gary Moorcroft: Apple cider vinegar has a lot of health attributes.

00:39:16.900 --> 00:39:19.060
Gary Moorcroft: So we have a product called Brooklyn Naked.

00:39:19.500 --> 00:39:23.160
Gary Moorcroft: And this brand was inspired in Brooklyn with like a foodie culture.

00:39:23.260 --> 00:39:31.060
Gary Moorcroft: And it's the number one selling Biltong on Amazon, for example, and it's really great.

00:39:31.080 --> 00:39:32.380
Gary Moorcroft: And then we have traditional stuff.

00:39:32.400 --> 00:39:44.500
Gary Moorcroft: So the traditional recipe for Biltong would be is beef, vinegar, this is in predominance, salt, pepper, some black pepper, and coriander.

00:39:44.520 --> 00:39:49.820
Gary Moorcroft: Now, coriander has some preservative attributes as well, but that is traditional.

00:39:49.840 --> 00:39:56.900
Gary Moorcroft: So if you go in South Africa, I would say 90% of the Biltong sold is sold in the original, authentic, or traditional format.

00:39:57.060 --> 00:39:59.120
Gary Moorcroft: And there are various formats within that.

00:39:59.520 --> 00:40:02.240
Gary Moorcroft: And then in America, it's a lot more about flavor.

00:40:02.680 --> 00:40:08.680
Gary Moorcroft: But again, with that Brooklyn range, we've really dumbed it down to the most primal or basic ingredients.

00:40:08.920 --> 00:40:14.980
Gary Moorcroft: Because as you said about the dogs, is when I look at a label, I want to be able to pronounce what's there.

00:40:15.100 --> 00:40:17.560
Gary Moorcroft: And I want to understand where that ingredient comes from.

00:40:17.840 --> 00:40:22.560
Gary Moorcroft: And that to me is like the DNA of our business, is we want people to understand what they're eating.

00:40:22.900 --> 00:40:31.820
Gary Moorcroft: And we've shown that you don't need all these additional preservatives, extenders, and things to have a delicious snack for both human and pet.

00:40:32.580 --> 00:40:34.080
Jody Teiche: Perfect, where can people find you?

00:40:34.420 --> 00:40:37.820
Gary Moorcroft: For the Beg and Barker, it's begandbarker.com.

00:40:38.080 --> 00:40:44.260
Gary Moorcroft: Our company's name is Stormberg Foods, stormbergfoods.com.

00:40:45.720 --> 00:40:47.780
Jody Teiche: Perfect, thank you so much, Gary.

00:40:48.200 --> 00:40:49.320
Gary Moorcroft: It's my greatest pleasure.

00:40:50.120 --> 00:40:53.720
Jody Teiche: We hear a ton about CBD these days, over a ton.

00:40:54.060 --> 00:41:01.220
Jody Teiche: But I passed by this booth of Austin and Kat, and the first thing that jumped out at me was now with CBD-A.

00:41:01.600 --> 00:41:05.600
Jody Teiche: A lot of CBD products do not include that part of the plant.

00:41:06.160 --> 00:41:28.060
Jody Teiche: And then when I got into a conversation about these products, it became clear how thoughtful the process is and how much of a 360 view with CBD, but also other things that strengthen the immune system, sharpen the mind, help support the body that these products have in them.

00:41:28.080 --> 00:41:37.520
Jody Teiche: So I wanted to talk to the founder and owner, Kat Donatello, and learn more about the story and some of these products that you can know too.

00:41:37.600 --> 00:41:38.700
Jody Teiche: So welcome, Cat.

00:41:38.720 --> 00:41:39.400
Kat Donatello: Thank you.

00:41:39.420 --> 00:41:42.300
Kat Donatello: It's very nice to meet you and I'm happy to talk about Austin and Kat.

00:41:42.300 --> 00:41:44.280
Kat Donatello: It's a passion of mine.

00:41:44.300 --> 00:41:45.680
Kat Donatello: I love that.

00:41:45.960 --> 00:41:46.840
Jody Teiche: How did it come about?

00:41:47.400 --> 00:41:56.900
Kat Donatello: You know, I think when people come to their epiphany, for me, it wasn't about starting a company.

00:41:57.000 --> 00:41:59.400
Kat Donatello: It was about solving a need that my pets had.

00:41:59.860 --> 00:42:11.000
Kat Donatello: And so I had a senior dog named Brady and he was suffering with, you know, the normal signs of aging, a little bit of doggy dementia, stiffness.

00:42:11.900 --> 00:42:16.300
Kat Donatello: He wasn't engaged with the family as much and I had young children at the time.

00:42:16.880 --> 00:42:26.160
Kat Donatello: And I knew that there had to be a way to help him rather than giving him a laundry list of prescription medications that you're veterinarian and will normally prescribe.

00:42:26.860 --> 00:42:33.840
Kat Donatello: And having been a competitive athlete at the time, I was treating myself holistically and naturally and using lots of supplements.

00:42:33.900 --> 00:42:35.880
Kat Donatello: And I thought, gosh, there's gotta be a way.

00:42:35.880 --> 00:42:37.200
Kat Donatello: There's gotta be a way we can do it.

00:42:37.860 --> 00:42:50.080
Kat Donatello: And my husband was at a cannabis conference, this is in 2014, and he calls me really excited and saying, everyone's talking about THC, but I'm reading and learning and I'm at a seminar about CBD.

00:42:50.420 --> 00:42:53.840
Kat Donatello: And it's just kind of snowball effect from there.

00:42:53.860 --> 00:43:06.380
Kat Donatello: And we started to make products at home for Brady, and it helped him so much, regain that happiness, that vest for life, that spark, that spring in his step.

00:43:06.880 --> 00:43:10.940
Kat Donatello: And he was engaged in the family again, and it was just wonderful.

00:43:11.320 --> 00:43:27.980
Kat Donatello: And at the same time, I had a three month old Labrador retriever named Austin, who was quite full of himself, as most Labradors are, had a hard time with focusing on training, and it literally was by accident that I gave him CBD.

00:43:28.700 --> 00:43:36.500
Kat Donatello: And it was like all of a sudden he was dialed in, and we'd go to puppy school, and I was the only thing that mattered at puppy school.

00:43:36.720 --> 00:43:38.260
Kat Donatello: And he became a really well trained dog.

00:43:38.280 --> 00:43:41.920
Kat Donatello: We call him the most CBD dog in America, because he's been on it since he was three months old.

00:43:42.200 --> 00:43:43.500
Jody Teiche: Oh my God, and he's 10 now, right?

00:43:43.520 --> 00:43:51.640
Kat Donatello: He's 10, and when we go to the veterinarian now for an annual checkup, they say his biological age is of a young, young dog.

00:43:51.700 --> 00:43:54.900
Kat Donatello: He is fit, he is healthy, his skin and coat is beautiful.

00:43:54.920 --> 00:44:01.680
Kat Donatello: And I attribute it to all of the various products that I use, that we create ourselves, and that we make ourselves.

00:44:02.020 --> 00:44:06.720
Kat Donatello: And I'm really lucky to have a dog that's as healthy and has such a zest for life.

00:44:07.160 --> 00:44:08.360
Jody Teiche: You're such a good dog, Mommy.

00:44:08.540 --> 00:44:10.200
Jody Teiche: We know that it starts with nutrition.

00:44:10.220 --> 00:44:11.460
Jody Teiche: That's the foundation of the house.

00:44:11.860 --> 00:44:13.760
Jody Teiche: I already know that you don't feed kibble.

00:44:13.780 --> 00:44:14.760
Kat Donatello: I do not feed kibble.

00:44:14.980 --> 00:44:16.040
Kat Donatello: I do not feed kibble.

00:44:16.440 --> 00:44:18.260
Kat Donatello: I am a raw feeder, and I rotate.

00:44:18.440 --> 00:44:19.780
Kat Donatello: I've got my favorite brands.

00:44:19.800 --> 00:44:20.840
Kat Donatello: I love OC Raw.

00:44:21.320 --> 00:44:22.860
Kat Donatello: That's probably my favorite.

00:44:23.040 --> 00:44:24.020
Kat Donatello: I love Small Batch.

00:44:25.260 --> 00:44:39.600
Kat Donatello: They're all wonderful small brands, and I think if you can go with a founder-led brand anytime, that they've not got some corporate machine making food or supplements or whatever, you're going to get the very best that nature intended kind of thing.

00:44:39.860 --> 00:44:43.840
Jody Teiche: Knowing your source is critical, and that leads me back to your products.

00:44:44.320 --> 00:44:59.760
Jody Teiche: Talk about, first of all, some of your highlight products, and because you have a lot of beautiful ones, and I don't think we have the opportunity today to go through every single one, but your highlight products, and then just the kinds of other ones that people can find, and sourcing.

00:45:00.080 --> 00:45:20.920
Kat Donatello: Yeah, so sourcing is obviously very, very important to me, and I should preface it with we make everything ourselves, and that gives us a leg up over any of the competition, because I source, like it has to pass my sniff test in order to make it into our factory, which we call the makery, which is kind of cute, because we make stuff, we don't just bake stuff.

00:45:21.760 --> 00:45:27.600
Kat Donatello: But our flagship products would be our Chews that contain both CBD and CBDa.

00:45:27.620 --> 00:45:30.080
Kat Donatello: And you mentioned CBDa earlier.

00:45:30.100 --> 00:45:36.340
Kat Donatello: That's from the raw hemp plant, so it actually is the precursor to CBD.

00:45:36.360 --> 00:45:41.540
Kat Donatello: You need to pressurize it or heat it up to change it, the structure, into CBD.

00:45:42.120 --> 00:45:45.940
Kat Donatello: And in fact, there's very, very little CBD in the raw hemp plant itself.

00:45:46.820 --> 00:45:52.320
Kat Donatello: But it's very powerful, and it works on an entirely different set of receptors that CBD works on.

00:45:52.340 --> 00:45:59.560
Kat Donatello: So CBD works on your endocannabinoid system, and CBDa works on your serotonin system and your serotonin receptors.

00:45:59.580 --> 00:46:05.100
Kat Donatello: So really helpful with neurological support, pain and inflammation.

00:46:05.480 --> 00:46:07.020
Jody Teiche: Mood, depression, anxiety.

00:46:07.160 --> 00:46:08.860
Kat Donatello: All those things, yeah, I'll wrap them all up.

00:46:09.000 --> 00:46:13.600
Kat Donatello: And CBD plus CBDa, it's like one plus one equals three.

00:46:13.820 --> 00:46:15.060
Kat Donatello: Super powerful together.

00:46:15.760 --> 00:46:21.880
Kat Donatello: So obviously, that's the superstar ingredient in all of our products that are CBD focused.

00:46:21.900 --> 00:46:25.360
Kat Donatello: But we also have a non-CBD line of meal toppers.

00:46:26.120 --> 00:46:33.500
Kat Donatello: And then we are launching at the trade show this year what we're calling a liquid omega trio.

00:46:33.800 --> 00:46:35.820
Kat Donatello: And so I'm really excited about those products.

00:46:35.840 --> 00:46:38.040
Kat Donatello: We've got some very sustainable options.

00:46:39.320 --> 00:46:42.840
Kat Donatello: We are focusing and looking at our DNA.

00:46:42.860 --> 00:46:43.960
Kat Donatello: Our DNA is all about hemp.

00:46:44.040 --> 00:46:58.280
Kat Donatello: So the two oil products will be suspended in a combination of either small fish oils, which is great for the environment, as well as hemp seed oil and then vitamin E, which helps with the absorption of omega-3, six and nine.

00:46:58.800 --> 00:47:04.960
Kat Donatello: And then our second oil is based in an algae oil, which is the direct source.

00:47:04.980 --> 00:47:12.180
Kat Donatello: So if the fish are going to be pressed into fish oil, they've got to somehow get the algae in their body.

00:47:12.200 --> 00:47:15.600
Kat Donatello: So the plankton eat the algae and the fish eat the plankton and so on and so forth.

00:47:16.040 --> 00:47:18.140
Kat Donatello: And that also has hemp seed oil in it.

00:47:18.160 --> 00:47:27.020
Kat Donatello: It's a really environmentally friendly product, as well as it's great for those pet parents who maybe have to avoid fish for whatever reason.

00:47:27.660 --> 00:47:34.860
Kat Donatello: And then it also has astaxanthin in it, which is a very powerful antioxidant, also helps with inflammation.

00:47:35.200 --> 00:47:38.060
Kat Donatello: That's probably my favorite ingredient that we have.

00:47:38.760 --> 00:47:41.460
Kat Donatello: Our astaxanthin we source directly from Kona, Hawaii.

00:47:41.680 --> 00:47:43.700
Kat Donatello: It's grown in an ocean farm.

00:47:44.160 --> 00:47:48.620
Kat Donatello: And so the ocean acts as a natural air conditioning unit for it.

00:47:48.640 --> 00:47:50.900
Kat Donatello: And we also get our spirulina from this same farm.

00:47:50.920 --> 00:47:52.640
Kat Donatello: It's beautiful, beautiful product.

00:47:53.200 --> 00:47:58.760
Kat Donatello: We also have in our chews, we have another ingredient called Long Vita.

00:47:59.060 --> 00:48:02.760
Kat Donatello: And Long Vita is an encapsulated cucurbin.

00:48:03.160 --> 00:48:04.780
Kat Donatello: So great for inflammation.

00:48:04.800 --> 00:48:09.440
Kat Donatello: And that's in our senior chews, as well as our everyday collection of chews.

00:48:10.480 --> 00:48:13.180
Kat Donatello: And also in our greenlit mussel topper.

00:48:13.300 --> 00:48:15.800
Kat Donatello: So in a greenlit mussel, gosh, I love my ingredients.

00:48:16.580 --> 00:48:22.020
Kat Donatello: Our greenlit mussel, yeah, we source directly from the southernmost tip of New Zealand.

00:48:22.420 --> 00:48:25.500
Kat Donatello: So it's the closest point to Antarctica.

00:48:25.680 --> 00:48:26.460
Kat Donatello: It's really cool.

00:48:26.480 --> 00:48:28.180
Kat Donatello: So super clean waters.

00:48:29.260 --> 00:48:31.480
Kat Donatello: The greenlit mussel, we don't have a middleman.

00:48:31.500 --> 00:48:35.560
Kat Donatello: We get it right from the guy who farms it there.

00:48:35.680 --> 00:48:39.920
Kat Donatello: And it's, we've been using that product for, think about three, four years now.

00:48:41.160 --> 00:48:43.100
Jody Teiche: Wow, I have goose bumps.

00:48:43.620 --> 00:48:46.920
Jody Teiche: It is, I'm a geek for all this stuff too, like you.

00:48:46.940 --> 00:48:48.720
Jody Teiche: I am so excited by this.

00:48:49.020 --> 00:48:53.840
Jody Teiche: And my mind is racing about all of the wonderful things that you can do with these products.

00:48:54.380 --> 00:49:02.900
Jody Teiche: Okay, let's just, because we don't have a whole lot of time with a roundup, let's just take an example of a senior dog.

00:49:03.360 --> 00:49:04.600
Jody Teiche: Okay, like your dog.

00:49:05.460 --> 00:49:13.020
Jody Teiche: What of your products do you make that you would recommend for a senior dog who's slowing down a little bit, maybe not quite as sharp, et cetera?

00:49:13.060 --> 00:49:17.860
Kat Donatello: Okay, so we have two senior CBD products.

00:49:18.460 --> 00:49:21.760
Kat Donatello: We have a CBD oil, and we also have a CBD chew.

00:49:21.840 --> 00:49:24.200
Kat Donatello: And it's specifically need state senior.

00:49:24.200 --> 00:49:29.580
Kat Donatello: So it's got ingredients that will help with ocular health, brain health, like doggy dementia.

00:49:30.520 --> 00:49:35.160
Kat Donatello: It also helps with pain and inflammation, that hip and joint issues as they're getting older.

00:49:35.420 --> 00:49:45.540
Kat Donatello: It's got a really great superstar ingredient called boswellia, which acts as a natural aspirin without obviously the stomach issues that are associated with an NSAID.

00:49:46.360 --> 00:49:47.440
Kat Donatello: So that would be really good.

00:49:47.460 --> 00:49:52.280
Kat Donatello: I'd also probably recommend our mushroom topper, our mushroom medley.

00:49:52.320 --> 00:49:54.200
Kat Donatello: So it's the seven sacred mushrooms.

00:49:54.460 --> 00:49:57.660
Kat Donatello: And that's just a topper that you sprinkle on top of the dog's food.

00:49:59.240 --> 00:50:02.160
Kat Donatello: Funny side note, I actually use our mushroom topper myself.

00:50:02.780 --> 00:50:04.680
Jody Teiche: I share a lot of my products with my animals.

00:50:04.700 --> 00:50:08.020
Kat Donatello: Yeah, I mean, everything I buy is human grade.

00:50:08.040 --> 00:50:09.900
Kat Donatello: Like our Long Vita, that Q.

00:50:09.920 --> 00:50:12.820
Kat Donatello: Kerman I was mentioning, that comes from a human company.

00:50:12.840 --> 00:50:15.880
Kat Donatello: And we have trademarked rights to use it in our products.

00:50:16.240 --> 00:50:17.440
Kat Donatello: And that's awesome.

00:50:17.460 --> 00:50:34.060
Kat Donatello: So there's such a good crossover, especially in the supplement space, that when you find good ingredients, and we have over 84 different ingredients that we source, not including the things like the oat flour that are in our chews, and the apples that we use in our chews.

00:50:34.080 --> 00:50:37.000
Kat Donatello: So peanut butter, our peanut butter is really cool, too.

00:50:37.060 --> 00:50:39.660
Kat Donatello: It's from this neat little farm in Arkansas.

00:50:39.680 --> 00:50:43.720
Kat Donatello: It's two brothers run the company, and their mom is their bookkeeper.

00:50:43.740 --> 00:50:46.740
Kat Donatello: And they grind the peanuts to order for us.

00:50:47.220 --> 00:50:49.040
Kat Donatello: So everything's super fresh.

00:50:49.060 --> 00:50:56.020
Kat Donatello: And because we make everything in-house, we don't have to put in an order with a co-manufacturer for 20,000 units.

00:50:56.040 --> 00:50:59.220
Kat Donatello: I can say, hey, we're gonna make 500 units of an oil today.

00:50:59.640 --> 00:51:03.660
Kat Donatello: Or we're gonna bake a batch of biscuits because we have an order to deliver.

00:51:03.680 --> 00:51:05.260
Kat Donatello: So it's great.

00:51:05.500 --> 00:51:12.980
Jody Teiche: With the peanut butter, I'm glad that you said that because there's so many problems with peanut butter with aflatoxin.

00:51:13.580 --> 00:51:22.820
Jody Teiche: And a lot of it is from sitting on manufacturing plant or distribution plant shelves, the molds that just accumulates.

00:51:26.200 --> 00:51:29.180
Jody Teiche: And it's toxic for our pets and it's toxic for us.

00:51:29.720 --> 00:51:33.380
Jody Teiche: So, and peanut butter is, to me peanut butter is not great.

00:51:33.400 --> 00:51:34.360
Jody Teiche: There are better options.

00:51:34.380 --> 00:51:39.560
Jody Teiche: But I love that you have every part of the process, you know, like under control.

00:51:39.580 --> 00:51:42.140
Jody Teiche: You know where it's coming from and it's coming very fresh to you.

00:51:42.160 --> 00:51:43.600
Jody Teiche: So that's awesome.

00:51:43.820 --> 00:51:44.400
Jody Teiche: That's awesome.

00:51:44.760 --> 00:51:46.880
Jody Teiche: So what about something like skin and coat?

00:51:46.940 --> 00:51:48.300
Jody Teiche: Itchy, itchy skin.

00:51:48.320 --> 00:51:49.520
Jody Teiche: That's another really big one.

00:51:49.540 --> 00:51:50.920
Kat Donatello: Mushrooms, mushrooms, mushrooms.

00:51:50.940 --> 00:51:55.380
Kat Donatello: Like I am a really big proponent of putting your dog on mushrooms when you've got skin and coat issues.

00:51:55.540 --> 00:52:00.860
Kat Donatello: But any of the three new oils are gonna address, or the two new oils will address skin and coat issues.

00:52:00.880 --> 00:52:06.460
Kat Donatello: And then you've got a vegan option, very environmentally friendly option, and then you've got fish option.

00:52:06.480 --> 00:52:08.940
Kat Donatello: And again, that's gonna be just the way a consumer.

00:52:10.220 --> 00:52:12.100
Kat Donatello: Or their dog's personal preference, right?

00:52:12.200 --> 00:52:13.020
Kat Donatello: Yeah, yeah.

00:52:13.040 --> 00:52:13.780
Jody Teiche: It's always about them.

00:52:13.800 --> 00:52:14.320
Jody Teiche: It's their world.

00:52:14.340 --> 00:52:15.100
Jody Teiche: We're just living in it.

00:52:15.300 --> 00:52:16.320
Jody Teiche: Where can people find you?

00:52:16.600 --> 00:52:20.700
Kat Donatello: They can find us in pretty much any of your neighborhood pet stores.

00:52:20.720 --> 00:52:23.500
Kat Donatello: We're in about 11 to 1200 stores nationwide.

00:52:24.220 --> 00:52:25.840
Kat Donatello: And you can also find us online.

00:52:26.860 --> 00:52:27.940
Jody Teiche: Thank you so much.

00:52:27.960 --> 00:52:29.000
Jody Teiche: You're welcome.

00:52:29.500 --> 00:52:30.860
Jody Teiche: It's been lovely to talk with you.

00:52:30.880 --> 00:52:31.320
Kat Donatello: Thank you.

00:52:31.500 --> 00:52:32.000
Kat Donatello: Thank you.

00:52:32.560 --> 00:52:36.300
Jody Teiche: Have you ever heard of freeze dried goat's milk?

00:52:36.940 --> 00:52:37.440
Jody Teiche: I hadn't.

00:52:38.160 --> 00:52:42.180
Jody Teiche: But I passed by a booth called Shepherd Boy Farms.

00:52:42.740 --> 00:52:54.780
Jody Teiche: And I'm standing here with the founder, Ashton Hood, who got this bright idea to freeze dry goat's milk for our pets as well as some other beautiful products.

00:52:55.400 --> 00:52:57.320
Jody Teiche: And you really should know about it.

00:52:57.340 --> 00:52:59.180
Jody Teiche: So Ashton, welcome to the show.

00:52:59.240 --> 00:52:59.720
Ashton Hood: Thank you.

00:52:59.740 --> 00:53:00.540
Ashton Hood: It's great to be here.

00:53:00.820 --> 00:53:01.740
Jody Teiche: Thank you.

00:53:02.080 --> 00:53:04.740
Jody Teiche: Tell us how Shepherd Boy Farms came about.

00:53:05.340 --> 00:53:07.140
Ashton Hood: Well, it was 2016.

00:53:07.680 --> 00:53:13.360
Ashton Hood: I was working the desk job and I was getting tired of pushing paper, doing the same daily grind.

00:53:13.980 --> 00:53:20.300
Ashton Hood: And my brother was out living the American dream, raising cattle, raising livestock, and I wanted to be a part of that.

00:53:20.320 --> 00:53:23.420
Ashton Hood: I wanted to get out, be back in nature, you know?

00:53:23.440 --> 00:53:27.580
Ashton Hood: And so I wanted to figure out what can I do that is gonna compliment that?

00:53:27.600 --> 00:53:30.800
Ashton Hood: And so we settled on goats, which we love goats.

00:53:30.800 --> 00:53:33.500
Ashton Hood: And so my wife and I, we said, you know what, let's start raising goats.

00:53:33.920 --> 00:53:36.720
Ashton Hood: And so we got into doing that and we started raising goats.

00:53:37.140 --> 00:53:40.760
Ashton Hood: And then we stumbled into the benefits of raw goats milk.

00:53:40.780 --> 00:53:44.140
Ashton Hood: We, at first, when we started, we had no idea how good it was.

00:53:44.800 --> 00:53:52.580
Ashton Hood: But then we started doing our research and realizing how wonderful of a nutrition and a product this could actually be for our pets, our dogs and our cats.

00:53:53.680 --> 00:53:58.680
Ashton Hood: And so what we did is we started bottling it and selling it, but we had to sell it frozen.

00:53:58.700 --> 00:54:00.120
Ashton Hood: And so frozen is difficult.

00:54:00.140 --> 00:54:01.640
Ashton Hood: We couldn't get it to our consumers.

00:54:01.660 --> 00:54:07.140
Ashton Hood: We couldn't get it to our customers because we had to ship it with dry ice, styrofoam containers, all of those things.

00:54:07.160 --> 00:54:10.020
Ashton Hood: And it made it very, very difficult and expensive to get there.

00:54:10.440 --> 00:54:19.360
Ashton Hood: And so we finally stumbled upon freeze drying, where you can take the raw goats milk, you can freeze dry it, take all the moisture out, but not lose the nutrition.

00:54:19.620 --> 00:54:25.980
Ashton Hood: So you get to keep it just as healthy and wonderful as it is in its frozen state, but now it is in a shelf stable state.

00:54:26.360 --> 00:54:31.820
Ashton Hood: So now we can ship it, you know, a quart is about four ounces and we can ship it to your door.

00:54:32.160 --> 00:54:36.400
Ashton Hood: And all you have to do is take off the lid, add water, shake it up, and it comes right back to life.

00:54:36.860 --> 00:54:38.900
Jody Teiche: That is amazing.

00:54:39.280 --> 00:54:41.560
Jody Teiche: And you have four different flavors?

00:54:41.820 --> 00:54:43.100
Ashton Hood: We have four different flavors.

00:54:43.120 --> 00:54:45.480
Ashton Hood: So we have our classic, which is just raw goat's milk.

00:54:45.780 --> 00:54:49.400
Ashton Hood: And then we fortified the next three with one with super greens.

00:54:49.420 --> 00:54:57.600
Ashton Hood: So it has a lot of dark, leafy vegetables like kale, spinach, and broccoli, where it's really provides a lot of extra vitamins and immunity support.

00:54:57.920 --> 00:55:02.280
Ashton Hood: And then we have our super fruit, which is full of all and all of these fruits and vegetables are organic.

00:55:02.640 --> 00:55:07.060
Ashton Hood: So organic blueberries, blackberries that are really rich in antioxidant.

00:55:07.360 --> 00:55:13.140
Ashton Hood: And then we have our golden blend, which we geared towards digestion and turmeric, which is going to help with joint support.

00:55:13.460 --> 00:55:20.540
Ashton Hood: Organic turmeric, organic pumpkin, organic yellow squash, just chock full of things like that.

00:55:20.560 --> 00:55:23.340
Ashton Hood: And raw goat milk being the base for all of those.

00:55:23.820 --> 00:55:25.240
Jody Teiche: How beautiful.

00:55:26.320 --> 00:55:34.820
Jody Teiche: Folks, this is such an original way to present this product and the flavors are really, really fantastic.

00:55:35.060 --> 00:55:39.680
Jody Teiche: You have other things that you sell, also freeze dried, single ingredient.

00:55:39.700 --> 00:55:40.380
Jody Teiche: Tell us about that.

00:55:40.760 --> 00:55:49.020
Ashton Hood: We do, we have 13 skews of single ingredients and they range from mostly organ meat and the reason we do that is because they're much more nutritious.

00:55:49.400 --> 00:55:59.540
Ashton Hood: So we prefer just a regular cut of meat, but in reality, we should be eating liver or we should be eating heart because the nutrition is so much more vital and vibrant.

00:55:59.840 --> 00:56:05.580
Ashton Hood: So we have things like pork hearts, duck liver, duck heart, beef liver, bison liver.

00:56:05.820 --> 00:56:07.800
Ashton Hood: We range all around on the protein.

00:56:07.820 --> 00:56:14.140
Ashton Hood: So we have lots of different varieties for any of the dogs or cats that have allergies or our sensitivities to certain proteins.

00:56:14.160 --> 00:56:14.980
Ashton Hood: We have it covered.

00:56:15.000 --> 00:56:17.320
Ashton Hood: So we'll be able to make sure they get whatever they need.

00:56:17.860 --> 00:56:18.500
Jody Teiche: I love this.

00:56:18.520 --> 00:56:19.600
Jody Teiche: Where can people find you?

00:56:20.040 --> 00:56:26.800
Ashton Hood: So they can find us on our website, shepherdboyfarms.com, or they can find us on Amazon or at your independent local pet store.

00:56:27.300 --> 00:56:28.080
Jody Teiche: Fantastic.

00:56:28.100 --> 00:56:29.400
Jody Teiche: Continued success, Ashton.

00:56:29.580 --> 00:56:30.520
Ashton Hood: Thank you so much.

00:56:30.740 --> 00:56:31.780
Ashton Hood: Wonderful to have you here.

00:56:32.260 --> 00:56:32.940
Jody Teiche: Thank you.

00:56:33.380 --> 00:56:34.940
Jody Teiche: That's the end of this show.

00:56:35.400 --> 00:56:36.700
Jody Teiche: This is Jody L.

00:56:36.720 --> 00:56:41.940
Jody Teiche: Teiche of The Pet Health Coach from Global Pet Expo 2024.

00:56:41.960 --> 00:56:55.760
Jody Teiche: A pet health coach is someone who is your guide, your resource person, your knowledge person, your champion, your cheerleader, and your accountability partner.

00:56:56.240 --> 00:57:03.840
Jody Teiche: So if you feel you need support in helping get to where you want to go with the health of your pets, seek out a pet health coach.

00:57:04.140 --> 00:57:05.900
Jody Teiche: We can be very helpful.

00:57:06.260 --> 00:57:15.820
Jody Teiche: So until next time, hold those babies close, look for natural ways to heal issues if you can, and we'll see you next time.