Pet Retail Riches- How Money is Made By Going Retail
Basel Nassar was one of the original founders of Greek Gods Yogurt, which is now a multi-million-dollar brand sold in grocery stores all over the world. After selling that company for a sizable fortune, Basel decided to start another company, Boss Dog Brand, after he adopted a dog named Kelby who refused to eat. Kelby was a picky eater and had digestive issues, so Basel, understanding the yogurt industry, created a yogurt full of probiotics for dogs. Kelby loved it and soon the company began in late 2018.
In this episode, I pick Basel's brain to learn how to get a product into retailers, how to thrive during the pandemic, how the money is made in retail, and even how someone with a product idea can get it launched. This was a fun one to be able to talk with someone with this level of entrepreneurial background.
BIO:
Basel Nassar is 100 percent dedicated to animal welfare and providing homeless animals with high-quality products through product donations and monetary assistance. He is passionate about saving lives and reducing pet overpopulation. The Seattle entrepreneur lives “in a zoo” with all his adopted animals, which include three dogs, a cat and a 140-pound tortoise named Otis, who was originally going to be released into the wild when his owner could no longer take care of him. (Basel would NOT let that happen.)
In less than two years, the Seattle based entrepreneur launched six gut health products for dogs and cats: Greek-Style Frozen Yogurt, Raw Goat Milk, Freeze Dried Raw Diet, Boss ProPuffs (Ancient Grain Treats for Dogs), Boss ProBalls and soon the Boss ProPaws® Treat Tray. What’s interesting is that his sales are doing extremely well despite the pandemic.