Use Postcards to Find and Retain Customers
This may be one of the most valuable interviews we've ever done. In it marketing and copywriting expert, Marcia Yudkin, shares how even a small business owner can mount a postcard marketing campaign to build a new clientele or revive an existing group of customers.
In this interview you'll find numerous actionable items that you can apply to your business right away and resources for getting started with your postcard marketing.
BIO:
The author of 16 books on marketing and communication, including 6 Steps to Free Publicity and Meatier Marketing Copy, Marcia Yudkin has a worldwide reputation as an expert in creative marketing. Her free weekly newsletter, The Marketing Minute, is one of the longest running marketing ezines, still comes out every Wednesday and truly takes just a minute to read. Her seven multimedia home-study courses on marketing include The Mighty Postcard Marketing Course and Launch Your Information Empire.