Give Them Ten!
What is the Give Them Ten Movement and how is it pioneering a better world for cats? Well, you’ll find out as Michelle Fern welcomes, Deborah Cribbs, Founder and Leader of the Give Them Ten Movement. The Give Them Ten Movement is pioneering a better world for cats by changing the way people think about and interact with cats. Tune in an find out how a cat named Scooter the Neutered Cat took the world by storm in 2013 and has been showing the world it’s hip to be snipped ever since!
Listen to Episode #241 Now:
Scooter the Neutered Cat
BIO:
Scooter the Neutered Cat™ took Greater Cincinnati and the nation by storm in 2013 with an edgy, irreverent and hilarious campaign that encouraged spay/neuter and feline education with the goal of creating a more cat-caring community. Nearly nine years later, Scooter the Neutered Cat’s™ initiatives have been an unequivocal success. The shelter live-release rate (percentage of cats that enter shelters and are released/adopted) was merely 37% for cats in Cincinnati when Scooter™ debuted. Today, that rate is more than 95%.
These tremendous results are thanks to several factors, people and organizations, including the leadership of Deborah Cribbs, a director of the Joanie Bernard Foundation and founder and leader of the Give Them Ten™ Movement — the parent organizations of Scooter the Neutered Cat™. Today, Cribbs considers herself “Scooter’s™ mother” and has committed herself to improving the (nine) lives of cats.
Transcript:
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Announcer: This is Pet Life Radio.
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Announcer: Let's talk pets.
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Michelle Fern: Hello, cat lovers, welcome to Cattitude.
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Michelle Fern: I'm your show host, Michelle Fern.
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Michelle Fern: I'm always excited when we have a show about TNR, about spay and neuter, because it helps in dwindling the population of cats that are euthanized.
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Michelle Fern: And my guest today is doing some incredible things in that area, and I'm so excited to have her on.
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Michelle Fern: So stay tuned, it's gonna be a great show.
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Michelle Fern: And we'll be right back.
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Announcer: Let's Talk Pets on petliferadio.com.
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Michelle Fern: Welcome back, everyone.
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Michelle Fern: I'd like to welcome Deborah Cribbs.
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Michelle Fern: She is the founder and leader of the Give Them Ten Movement.
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Michelle Fern: Welcome, Deborah.
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Deborah Cribbs: Hi, thanks for having me, Michelle.
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Michelle Fern: I'm so excited to have you on, you know, feline welfare and whatever we could do to change the amount of cats that are unwanted, that are in shelters, that are unfortunately euthanized, is just so positive.
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Michelle Fern: So let's talk about what the Give Them Ten Movement is.
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Michelle Fern: So what is it and how did it come to be?
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Deborah Cribbs: Well, it's a great story.
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Deborah Cribbs: First, give them ten.
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Deborah Cribbs: Cats have nine lives, right?
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Deborah Cribbs: So let's give them ten.
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Deborah Cribbs: That's what it means.
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Deborah Cribbs: Great, huh?
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Michelle Fern: It's great.
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Michelle Fern: It's a great name and slogan and mission all wrapped up in one.
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Michelle Fern: How did it come to be?
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Deborah Cribbs: Well, it's an unusual story, I think.
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Deborah Cribbs: By day, I'm a banker.
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Deborah Cribbs: I manage money for super rich people in the Cincinnati area.
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Deborah Cribbs: And about a decade ago, one of my clients who was kind of an eccentric, super rich lady who really liked only cats and me, left a bunch of money to a private foundation in my care and in the care of my bank.
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Deborah Cribbs: And because we had under our care, this huge amount of money, only for the benefits of cats in the Cincinnati area, as fiduciaries, we were charged with figuring out how to use this money in a good way.
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Deborah Cribbs: I mean, it's a business venture.
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Deborah Cribbs: So maybe for the first time in the history of animal welfare, a group of business people took a look at the problem and said, all right, folks, we have resources.
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Deborah Cribbs: There is a problem.
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Deborah Cribbs: Let's take a look at it and see if we can match those up.
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Deborah Cribbs: So we started looking at it and realized the problem.
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Deborah Cribbs: I mean, obviously, to those of you who have been on the ground for all these years, the problem really is that there's an overpopulation of pets.
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Deborah Cribbs: Well, why?
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Deborah Cribbs: Lots of reasons why.
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Deborah Cribbs: We decided that spay neuter was our low-hanging fruit, if you will.
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Deborah Cribbs: And by the way, I can rhyme and make puns about spay neuter, balls, nuts.
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Deborah Cribbs: I mean, I can talk about spay neuter and genitalia in any way because we've got really great advertising people that have taught me over the years.
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Deborah Cribbs: But we decided that spay neuter was what we wanted to concentrate on.
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Deborah Cribbs: Adoption is another arena, but we thought we're gonna concentrate on spay neuter.
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Deborah Cribbs: So we started going down that path and we decided that it was really important to change the paradigm and talk to the public.
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Deborah Cribbs: So we spend half of our resources on the ground trying to work with shelters, making them better, giving them funding, but actually trying to change the shelter environment locally anyway.
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Deborah Cribbs: And we've managed to do that.
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Deborah Cribbs: And half of our resources are put into the public arena.
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Deborah Cribbs: We've created a really sexy ad campaign that we initially have used locally.
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Deborah Cribbs: So that's sort of the beginning of our journey.
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Michelle Fern: How did you get involved in all of this?
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Michelle Fern: Are you a cat person?
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Deborah Cribbs: Oh, I love cats.
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Deborah Cribbs: Absolutely.
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Deborah Cribbs: I love cats.
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Deborah Cribbs: I've had cats in my life since I was a kid.
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Deborah Cribbs: I've always had cats in the home.
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Deborah Cribbs: I mean, I absolutely knew that there was a problem in the world of cat welfare.
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Deborah Cribbs: But until about a decade ago, when I took on this challenge, I didn't know what I know now.
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Deborah Cribbs: So I've always been a cat lover.
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Deborah Cribbs: Now I'm absolutely a cat advocate, a catavist for sure.
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Deborah Cribbs: Absolutely.
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Deborah Cribbs: I am a cat person and I'm certainly a crazy cat lady now.
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Michelle Fern: So let's talk about this.
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Michelle Fern: I don't know the exact numbers, but I know they're awfully high.
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Michelle Fern: And with spay neuter, if a female cat is not fixed, how many cats could eventually be born from one cat?
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Deborah Cribbs: Well, that's a good question.
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Deborah Cribbs: And I don't want to answer incorrectly and get all the other crazy cat ladies telling me I'm wrong, but it's a really high number.
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Deborah Cribbs: Yeah, it's a really high number.
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Deborah Cribbs: It gets to be into the tens, the dozens, the hundreds, depending on, as I've understood Michelle, it depends on the health of the cat.
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Deborah Cribbs: And you know what?
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Deborah Cribbs: I think this is an interesting conversation of all of the things that I've learned that I think the average public crazy cat lady, nice neighborhood person doesn't know.
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Deborah Cribbs: Because what we're really talking about here today is community cats, you know, TNR, trap, neuter, return, community cat programs, our favorite thing to fund.
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Deborah Cribbs: And the way that we have saved so many cats in our region of the country is to fund these programs for spay neuter, which basically say, if there are cats living outside, either alone or in colonies that are thriving, you know, alive and doing well, get them fixed, put them back where they are and let them do what they're doing.
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Deborah Cribbs: Now, sometimes people are feeding them kindly and sometimes they're managing on their own.
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Deborah Cribbs: But if they're thriving, let them stay where they are because we don't want them in shelters.
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Deborah Cribbs: That's the problem.
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Deborah Cribbs: You know, when they get into shelters, then there's a bottleneck and too many cats in shelters and that's the problem.
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Deborah Cribbs: We don't want them in shelters.
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Deborah Cribbs: So community cats, when they're out there doing fine, here's the part that I want to get back to that I think the crazy cat ladies don't understand.
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Deborah Cribbs: When you kindly feed a cat, you make that cat healthier, right?
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Deborah Cribbs: You make the cat healthier.
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Deborah Cribbs: So that cat, that female cat is going to produce more kittens.
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Deborah Cribbs: So that number that you're talking about actually gets higher.
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Deborah Cribbs: A healthy cat might have five, six kittens.
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Deborah Cribbs: An unhealthy cat or a less healthy cat might only have one or two.
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Deborah Cribbs: Now, when you do that all-important formula you're talking about, the numbers vary widely.
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Deborah Cribbs: That's why it really depends on where you start.
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Deborah Cribbs: But it is tens to hundreds over the years, the span of life.
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Deborah Cribbs: And also, Michelle, that lifespan really varies.
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Deborah Cribbs: An inside cat lives much longer than an outside cat, statistically, no question.
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Deborah Cribbs: But kind of that first nugget of truth that I want people to understand, it is really great if you are feeding a cat outside and that cat seems happy and healthy and thriving, that's a really great thing to do.
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Deborah Cribbs: Make sure that cat is fixed, that's all.
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Deborah Cribbs: Just make sure the cat is fixed so that that cat can't reproduce.
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Deborah Cribbs: That is a super good thing to do.
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Deborah Cribbs: And then I think the other gosh, most important thing for people to know, especially this time of year, if you run across a mama cat and kittens, for gosh sake, do not separate them.
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Deborah Cribbs: Feed the mama, get the mama, you know, all kinds of nutrition so that mama can take care of the kittens, do not separate them.
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Deborah Cribbs: The kittens are best helped by mama.
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Deborah Cribbs: And then when the kittens are weaned and separated themselves from mama, then let's get everybody fixed and into homes one way or another, or allow them to thrive outside as community cats.
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Michelle Fern: You know what, Deborah, I don't think people realize how fast cats reproduce.
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Michelle Fern: Some people know, but generally, most people don't know how fast they reproduce.
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Michelle Fern: It's, you know, it's kitten season, generally April through October.
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Michelle Fern: I live in a warm climate, so could happen, you know, a little bit longer than that.
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Michelle Fern: And long time listeners of Cattitude know.
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Michelle Fern: I had my own experience.
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Michelle Fern: When I moved, there was a mama cat that came with the house and she had with her, I didn't know it was a mama cat at the time.
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Michelle Fern: I thought she was a kitten cause she was kind of skinny.
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Michelle Fern: And so, Sammy had her baby with her, which I didn't realize she was her baby cause she was almost as big as her.
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Michelle Fern: And that was Charlotte.
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Michelle Fern: We were feeding her, not realizing, you know, and even though I knew about this, I didn't know about this cause I hadn't been involved with a cat colony before.
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Michelle Fern: So soon after Sammy had her baby daddy, Jethro came along and before long, Sammy's getting chubbier and wallah, kittens.
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Michelle Fern: So they were born on my doorstep in September.
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Michelle Fern: Then before I could catch her, she had another set of kittens and the kittens are walking and moving around by, I think that they were like three weeks old.
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Michelle Fern: We put up a fence, we had a tarp, we had everything for them because she was a community cat, so I couldn't separate her and she was the type that was very skittish, never did well on doors.
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Michelle Fern: And I trapped the baby daddy twice.
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Michelle Fern: I trapped a raccoon once.
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Michelle Fern: I could not trap the mama cat.
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Michelle Fern: I had to call a cat trapper that did humane trapping and brought her back and everything.
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Michelle Fern: But sometimes it is a challenge and even though you're feeding them, that's not enough because then they reproduce.
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Michelle Fern: She was a small cat.
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Michelle Fern: So, not all have only litters of three.
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Michelle Fern: I think that's the average.
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Michelle Fern: Some have larger litters, but she would just probably keep on producing.
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Michelle Fern: They don't live as long.
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Michelle Fern: She would never do well indoors.
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Michelle Fern: So we did whatever we could outdoors to make her life and her baby daddy's life more comfortable.
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Michelle Fern: They were both fixed, they had a water fountain, they had food, they had a little house, a heater, which you don't really need, a heater, especially for kittens.
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Michelle Fern: You don't need that for South Florida, but hey, we get cold front.
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Michelle Fern: So they had everything.
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Michelle Fern: They just would not do well indoors, but they both passed it about what I could guess, six, seven years of age.
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Michelle Fern: But the thing was, it was mind blowing to know and hear about this as I have learned so much through all the experts I've had on Cattitude.
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Michelle Fern: But then it was another thing living it because it's not so easy to always trap.
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Michelle Fern: There are people in most areas, there's a way to reach out to people in your community and find someone.
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Michelle Fern: I found the person, the cat trapper on, I think it was that neighborhood app that they have.
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Michelle Fern: I can't remember the name of it, but something like that or Facebook, or you can go.
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Michelle Fern: There's ways to reach out to find somebody in the community that can trap.
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Michelle Fern: And then, of course, most places do an ear tag, so you know that the cat's fixed, because it's a little hard to tell.
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Deborah Cribbs: Yeah, we do an ear tip here.
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Deborah Cribbs: And I did the same, Michelle.
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Deborah Cribbs: I live in Cincinnati, so we do have cold and we have one kitten season.
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Deborah Cribbs: You guys probably have two, or cats can reproduce twice a year down there.
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Deborah Cribbs: Up here, it's getting warmer.
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Deborah Cribbs: No joke about that, but we still generally just have kind of one longer kitten season up here right now.
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Deborah Cribbs: But in the winter, I mean, I sort of created my own outdoor colony on our deck and they were guys.
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Deborah Cribbs: I kind of would feed anybody who came.
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Deborah Cribbs: And I had indoor cats.
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Deborah Cribbs: I promised my husband I wouldn't have any more than about three at any one time, but I would always feed anybody who would come outside.
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Deborah Cribbs: And we had a collection of little houses, so they got bigger and then heating pads and then a heater.
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Deborah Cribbs: And like you said, the water fountains, I mean, it was quite a collection.
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Deborah Cribbs: And they came and they died and we take them to the vet and I would trap them.
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Deborah Cribbs: And you're right, they're trapping experts.
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Deborah Cribbs: And I mean, boy, some of them are not easy to trap, but they're also food motivated.
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Deborah Cribbs: Eventually you can get them because of food, but it's the right thing to do, I think, to trap them.
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Deborah Cribbs: But then once you trap them and you ear tip them, so everybody knows they're fixed, then I think they're your responsibility to feed.
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Deborah Cribbs: And generally when they know there's a food source, they'll come back and eat.
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Deborah Cribbs: If they don't, okay, that's on them.
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Deborah Cribbs: You know, I'm putting food out, but it sounds like you and what I know about you, they tug at your heart.
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Deborah Cribbs: We name them, we love them, but I'm trying to do, I mean, that's what I do in my backyard.
00:14:32.822 --> 00:14:34.842
Deborah Cribbs: You know, that's what you do in your backyard.
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Deborah Cribbs: I'm, I guess, blessed with the opportunity to try to do something bigger and try to actually fix the problem.
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Deborah Cribbs: And to that end, I'm trying to actually engage the public to understand as humans, we've created this problem.
00:14:49.882 --> 00:15:00.642
Deborah Cribbs: We really truly have, we have created the problem because we domesticated, as much as humans can domesticate cats, which is not entirely, but we domesticated them.
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Deborah Cribbs: We've allowed this to happen.
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Deborah Cribbs: I think it's our problem to solve.
00:15:04.642 --> 00:15:08.022
Deborah Cribbs: We're the managers of Earth, like it or not, we're in charge.
00:15:08.522 --> 00:15:15.282
Deborah Cribbs: So I think we have a moral obligation to fix no pun intended, pun intended the problem.
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Deborah Cribbs: So it's a blessing, but we're really trying to fix the problem, we really are.
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Deborah Cribbs: And in our area, we've succeeded wildly.
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Deborah Cribbs: Our live release rate is above 96% and holding.
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Deborah Cribbs: The rest of the country is struggling post pandemic.
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Deborah Cribbs: I understand.
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Deborah Cribbs: And we keep a pretty good eye on the numbers.
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Michelle Fern: I was just gonna ask you about that.
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Michelle Fern: So when you started your work in 2013, you had a live release rate in Cincinnati that was like 37%.
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Michelle Fern: And now you just stated you went up to 96%.
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Michelle Fern: How did you raise that rate?
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Michelle Fern: And then also what is a cat culture shift?
00:15:53.242 --> 00:16:08.562
Deborah Cribbs: Well, make sure that your listeners understand the live release relate is sort of the first way that we measure success, which is the number of cats that enter, the percentage of cats that enter the shelter that have a live outcome.
00:16:09.002 --> 00:16:20.182
Deborah Cribbs: And when we got involved, every community in the country has a shelter that has the opportunity to kill cats and dogs, whether they do or not is up to them.
00:16:20.562 --> 00:16:24.802
Deborah Cribbs: And in the Cincinnati area, there definitely was a kill shelter.
00:16:25.182 --> 00:16:27.302
Deborah Cribbs: And it's usually the county shelter.
00:16:27.782 --> 00:16:32.902
Deborah Cribbs: And they had very bad data tracking and they hid their data.
00:16:33.262 --> 00:16:42.842
Deborah Cribbs: So what I like to say is they use the yellow sticky note method of data collection and the best that I could tell, it was somewhere in the 30 odd percent range.
00:16:42.862 --> 00:16:44.942
Deborah Cribbs: So we're not sure, it was probably worse than that.
00:16:45.302 --> 00:16:51.662
Deborah Cribbs: So somewhere in the 37% range of cats ended up alive when they entered that shelter.
00:16:52.002 --> 00:17:02.062
Deborah Cribbs: And now it's in the high nineties, which is about as high as you can get it, because there are mortally wounded cats that come into shelter that need to be humanely killed.
00:17:02.362 --> 00:17:03.542
Deborah Cribbs: So how did we do it?
00:17:03.542 --> 00:17:11.602
Deborah Cribbs: The very first thing and the biggest jump that you can get into the 80% title easily are the community cat program.
00:17:11.742 --> 00:17:25.622
Deborah Cribbs: And that is what I was talking about, where you sort of talk to the public and say, hey, if you have outdoor cats, if there are pet colonies, help us identify where they are, help us trap them, help us bring them in.
00:17:25.982 --> 00:17:29.842
Deborah Cribbs: We'll help with the cost, but let's get these colonies under control.
00:17:30.222 --> 00:17:31.802
Deborah Cribbs: But we don't want them in the shelter.
00:17:31.962 --> 00:17:34.642
Deborah Cribbs: We want them to come in, fix them, put them right back out there.
00:17:34.962 --> 00:17:41.722
Deborah Cribbs: That immediately starts within a couple of years, that starts lowering the intake into the shelters.
00:17:42.182 --> 00:17:44.882
Deborah Cribbs: The spay neuter, there's always a need for spay neuter.
00:17:45.142 --> 00:17:53.622
Deborah Cribbs: And when I'm talking spay neuter, generally I'm talking high volume, low cost spay neuter, a clinic rather than private practice.
00:17:53.882 --> 00:17:55.562
Deborah Cribbs: But that's the first big jump.
00:17:56.402 --> 00:18:00.862
Deborah Cribbs: And then the next jump is a little bit harder and takes a little bit longer.
00:18:00.882 --> 00:18:16.262
Deborah Cribbs: And that is really talking to the public and saying, hey, it's important that if you are in control of a pet and that pet is outside in any way, you really do need to make sure that the pet's not reproducing.
00:18:16.282 --> 00:18:21.922
Deborah Cribbs: And by the way, if you have a cat inside and you think it's fun to have kittens, don't.
00:18:22.702 --> 00:18:27.662
Deborah Cribbs: Because there are plenty of kittens being born, not deliberately, who need home.
00:18:27.702 --> 00:18:30.062
Deborah Cribbs: So everybody just needs to stop.
00:18:30.822 --> 00:18:41.822
Deborah Cribbs: I'm gonna say there are cats being deliberately bred for cat showings, competitive cats.
00:18:41.842 --> 00:18:45.902
Deborah Cribbs: And I'm not gonna, I'm gonna set that aside without judgment.
00:18:46.122 --> 00:18:48.462
Deborah Cribbs: That's a whole different category.
00:18:48.982 --> 00:18:56.182
Deborah Cribbs: But there are still nationally cats being killed in shelters every single day.
00:18:56.202 --> 00:19:06.902
Deborah Cribbs: At this point, when we got involved, again, the data is not perfect, but we're still probably at a million cats nationally.
00:19:06.922 --> 00:19:09.382
Deborah Cribbs: I don't know again, that the data is not perfect.
00:19:10.002 --> 00:19:12.762
Deborah Cribbs: Let's say at least hundreds of thousands.
00:19:12.842 --> 00:19:18.702
Deborah Cribbs: And again, after the pandemic, the numbers have some progress that we made pre-pandemic.
00:19:18.702 --> 00:19:21.442
Deborah Cribbs: It looks like post-pandemic we're slipping.
00:19:21.462 --> 00:19:26.762
Deborah Cribbs: And part of that is because there's a sincere veterinary challenge right now in the country.
00:19:26.782 --> 00:19:27.822
Deborah Cribbs: We don't have enough deaths.
00:19:28.282 --> 00:19:32.262
Deborah Cribbs: But to go back to your question, how do we succeed?
00:19:32.762 --> 00:19:39.742
Deborah Cribbs: My short answer is the public has to take some ownership into it and love your cats and do the right thing with cats.
00:19:40.062 --> 00:19:44.362
Michelle Fern: Okay, we're gonna take a short break and we're gonna come back and talk about Scooter.
00:19:44.742 --> 00:19:48.342
Michelle Fern: So we'll be right back right after this commercial break.
00:19:51.902 --> 00:19:53.162
Michelle Fern: Hey, Michelle Fern here.
00:19:53.182 --> 00:19:56.222
Michelle Fern: And you know, saving cats is near and dear to my heart.
00:19:56.302 --> 00:20:01.962
Michelle Fern: Did you know that there is an estimated 70 to 100 million free roaming cats in the United States?
00:20:02.102 --> 00:20:05.362
Michelle Fern: And without spay neuter, that number will keep growing.
00:20:05.562 --> 00:20:12.102
Michelle Fern: Not only does spay neuter mainly reduce the community cat population, but it also keeps cats healthier.
00:20:12.362 --> 00:20:18.322
Michelle Fern: Scooter the Neutered Cat is on a mission to give cats an extra life by making it hip to be sniffed.
00:20:18.462 --> 00:20:23.542
Michelle Fern: Visit his website, givethemten.org to help pioneer a better world for cats.
00:20:23.722 --> 00:20:27.562
Michelle Fern: That's give them ten spelled out, T-E-N dot org.
00:20:48.132 --> 00:20:50.142
Michelle Fern: Welcome back everyone.
00:20:50.242 --> 00:20:51.942
Michelle Fern: We're talking to Deborah Cribbs.
00:20:52.435 --> 00:20:55.475
Michelle Fern: She is the founder and creator of Give Them Ten.
00:20:55.855 --> 00:20:58.355
Michelle Fern: We talked about some great stuff in the first half.
00:20:58.795 --> 00:21:03.655
Michelle Fern: You developed this Give Them Ten Movement, which has done just fabulous things.
00:21:03.975 --> 00:21:12.835
Michelle Fern: Mostly you're based in like the Cincinnati area, but you also developed, you had some good rapping and lingo.
00:21:13.155 --> 00:21:16.775
Michelle Fern: So maybe you could share some of that, and also tell us about Scooter.
00:21:17.275 --> 00:21:18.235
Deborah Cribbs: Absolutely.
00:21:18.255 --> 00:21:19.755
Deborah Cribbs: I'm so proud of Scooter.
00:21:19.775 --> 00:21:33.715
Deborah Cribbs: I was mentioning when we started working on this, we realized that if the public doesn't take ownership of the problem and help us fix it, the problem being that cats are being killed in shelters for space, then we're never going to fix it.
00:21:33.735 --> 00:21:35.215
Deborah Cribbs: We're just going to chase our tails.
00:21:35.435 --> 00:21:41.255
Deborah Cribbs: And that's what's been happening since basically the 50s when shelters came into being in the US.
00:21:41.615 --> 00:21:44.395
Deborah Cribbs: So we thought, well, we need to talk to the public.
00:21:44.415 --> 00:21:45.295
Deborah Cribbs: How are we going to do it?
00:21:45.835 --> 00:21:49.515
Deborah Cribbs: And we took an approach of being kind of funny and edgy.
00:21:49.995 --> 00:21:54.795
Deborah Cribbs: And we hired a really great ad agency because we had the resources to do so.
00:21:54.815 --> 00:21:55.975
Deborah Cribbs: It's a private foundation.
00:21:55.995 --> 00:21:56.795
Deborah Cribbs: We've got the money.
00:21:57.255 --> 00:22:01.635
Deborah Cribbs: And we developed an ad campaign that's just that edgy and funny.
00:22:02.235 --> 00:22:06.115
Deborah Cribbs: And we have a mascot or we like to say spokes cat.
00:22:06.415 --> 00:22:07.935
Deborah Cribbs: And his name is Scooter.
00:22:08.175 --> 00:22:10.355
Deborah Cribbs: He is Scooter the Neutered Cat.
00:22:11.135 --> 00:22:15.715
Deborah Cribbs: He has hip spectacles, no testicles.
00:22:16.235 --> 00:22:25.055
Deborah Cribbs: And like I said, I sit in conference rooms and rhyme with testicles, rhyme things with testicles like spectacles all the time.
00:22:25.075 --> 00:22:26.175
Deborah Cribbs: It's fun.
00:22:26.695 --> 00:22:27.775
Deborah Cribbs: We have songs.
00:22:28.595 --> 00:22:30.995
Michelle Fern: Hey, you know, fun is the way to go.
00:22:31.055 --> 00:22:37.275
Michelle Fern: If we, whatever we need to do to reduce the cat population.
00:22:37.295 --> 00:22:38.855
Michelle Fern: So less cats are in shelter.
00:22:39.335 --> 00:22:41.035
Michelle Fern: And the better it is.
00:22:41.355 --> 00:22:48.455
Michelle Fern: And some people might say, well, I have indoor cats, only do I really need to get them fixed?
00:22:48.715 --> 00:22:49.075
Deborah Cribbs: Yes.
00:22:49.295 --> 00:22:49.695
Michelle Fern: Okay.
00:22:49.935 --> 00:22:50.575
Michelle Fern: I think so.
00:22:50.595 --> 00:22:51.195
Michelle Fern: Yes, too.
00:22:51.215 --> 00:22:53.075
Michelle Fern: And there's benefits to that.
00:22:53.195 --> 00:22:53.555
Deborah Cribbs: Yes.
00:22:53.815 --> 00:23:00.275
Deborah Cribbs: And funny, you should ask that, you know, our first round of advertising and you know, when we advertise, we're speaking to the public.
00:23:00.435 --> 00:23:03.655
Deborah Cribbs: The first round was he's hip, he's cool.
00:23:03.935 --> 00:23:08.815
Deborah Cribbs: He's a lot, he can walk free and be hip and cool because he's fixed and he won't do any harm, right?
00:23:09.235 --> 00:23:15.355
Deborah Cribbs: The second round of talking to the public was, okay, why should you fix your pet?
00:23:15.395 --> 00:23:18.155
Deborah Cribbs: Well, because if you do, you will benefit.
00:23:18.535 --> 00:23:28.735
Deborah Cribbs: If you fix your pet, a girl kitty or a boy kitty, you won't have the spraying, you won't have the yowling, you know, you won't have some of the bad behaviors.
00:23:28.975 --> 00:23:35.875
Deborah Cribbs: And for a girl kitty in particular, there's a lower risk of cancer in the future.
00:23:35.975 --> 00:23:50.935
Deborah Cribbs: So there are a bunch of bona fide reasons to spay and neuter just as a pet person, not to mention overpopulation, you know, and helping cats that way.
00:23:50.955 --> 00:23:53.455
Deborah Cribbs: Yeah, it's better for your household, I would argue.
00:23:53.475 --> 00:23:56.775
Deborah Cribbs: And I mean, especially the spraying and the boy kitties.
00:23:57.115 --> 00:24:06.035
Michelle Fern: And this might not be the best way to go, but I always think too, it's always better to take care of spay and neuter when the cat's younger.
00:24:06.255 --> 00:24:12.915
Michelle Fern: And the thing is, you hope you have your cats for their entire lifetime, but you never know what's going to happen.
00:24:14.215 --> 00:24:17.395
Michelle Fern: And it's not saying someone's going to pass away, but you never know.
00:24:17.415 --> 00:24:21.475
Michelle Fern: You want to always have your cat, but what if for some reason, something happens?
00:24:21.495 --> 00:24:28.515
Michelle Fern: You know, you have to live overseas for a couple of years or something like that, and you have to give your cat away to a friend, or who knows what could happen.
00:24:28.755 --> 00:24:33.735
Michelle Fern: But this is one less thing, whoever is adopting your cat will have to deal with.
00:24:34.395 --> 00:24:39.835
Michelle Fern: And do fixed cats get adopted more readily than non-fixed cats or?
00:24:40.995 --> 00:24:44.815
Deborah Cribbs: It's like you said, it's one less thing the new person has to do.
00:24:45.475 --> 00:24:53.395
Deborah Cribbs: Many, I would probably say most shelters in the US won't actually adopt a cat unless and until they're fixed.
00:24:53.755 --> 00:24:57.235
Deborah Cribbs: So it's a barrier if the cat isn't fixed.
00:24:58.255 --> 00:25:03.515
Deborah Cribbs: And right now, because of the veterinary crisis, there is a bit of a logjam.
00:25:03.755 --> 00:25:17.695
Deborah Cribbs: So if a cat enters a shelter for the reason you said, like you moved or whatever, and you can't take the cat with you, and the cat's waiting in line to be fixed, that might prevent the cat from being actually adopted.
00:25:17.715 --> 00:25:20.835
Deborah Cribbs: And yes, that is kind of tragic.
00:25:20.915 --> 00:25:24.435
Deborah Cribbs: So there's no reason not to do it as soon as you can.
00:25:24.455 --> 00:25:29.735
Deborah Cribbs: I mean, in the high volume world, we can actually spay, neuter a cat at two pounds.
00:25:29.795 --> 00:25:32.375
Deborah Cribbs: I mean, that's really in the community cat world.
00:25:32.395 --> 00:25:38.055
Deborah Cribbs: In the private vet world, I think they want them at six to eight weeks and either is fine.
00:25:38.215 --> 00:25:42.115
Deborah Cribbs: But yeah, I think the younger, the better when you do something like that.
00:25:42.175 --> 00:25:49.015
Deborah Cribbs: But that said, if you adopt an older cat and they haven't been fixed yet, by all means fix that cat.
00:25:49.055 --> 00:25:51.195
Deborah Cribbs: Your life with that cat will be better.
00:25:51.215 --> 00:25:54.175
Deborah Cribbs: Certainly statistically, indoor cats live longer.
00:25:54.395 --> 00:26:04.695
Deborah Cribbs: If you live in a community or a place where the cat is safe and happy, indoor or outdoor, I'm certainly not going to tell you not to do that.
00:26:04.715 --> 00:26:05.675
Deborah Cribbs: There are those who will.
00:26:05.895 --> 00:26:07.695
Deborah Cribbs: I'm not going to tell you not to do that.
00:26:07.715 --> 00:26:09.675
Deborah Cribbs: I think a good home is a good home.
00:26:09.955 --> 00:26:10.775
Deborah Cribbs: Absolutely.
00:26:10.995 --> 00:26:16.955
Deborah Cribbs: And I want to say, you know, Scooter is a really, really fun advertising campaign.
00:26:17.455 --> 00:26:24.295
Deborah Cribbs: And I would encourage your listeners because you don't want to hear me singing our song, but we have a YouTube channel.
00:26:24.315 --> 00:26:37.235
Deborah Cribbs: You can just Scooter the Neutered Cat and all of our ads, most of our ads, some of them are not available and our website Give Them Ten, but they are some super fun ads to look for.
00:26:37.335 --> 00:26:40.975
Deborah Cribbs: And we're in the process now of licensing around the country.
00:26:41.555 --> 00:26:46.955
Deborah Cribbs: We're offering our ad campaigns for basically nothing because we put so much money into it.
00:26:47.175 --> 00:26:54.915
Deborah Cribbs: We would love the opportunity for anybody, any bonafide shelter system that would like to use them.
00:26:55.375 --> 00:27:03.515
Deborah Cribbs: We would love for them, for Scooter to live in other areas and give his message to other parts of the country.
00:27:03.755 --> 00:27:06.015
Deborah Cribbs: So that's what we're actually working on right now.
00:27:06.035 --> 00:27:08.915
Deborah Cribbs: He's speaking in, I believe it's Kauai.
00:27:08.955 --> 00:27:11.095
Deborah Cribbs: He's speaking in Iowa.
00:27:11.415 --> 00:27:13.695
Deborah Cribbs: He has a new gig in Georgia.
00:27:13.935 --> 00:27:20.955
Deborah Cribbs: So coming to television, radio and podcasts near you, I hope.
00:27:21.235 --> 00:27:25.715
Michelle Fern: I was gonna ask you, right now you're based in how many locations?
00:27:26.015 --> 00:27:27.135
Deborah Cribbs: Just Cincinnati.
00:27:27.155 --> 00:27:28.615
Deborah Cribbs: We're in Cincinnati.
00:27:28.935 --> 00:27:30.195
Deborah Cribbs: This is where we'll be.
00:27:30.475 --> 00:27:45.575
Deborah Cribbs: But because we have these beautiful ads and this amazing ad campaign that includes billboards and lots and lots of digital work, you know, Facebook and Instagram and TikTok.
00:27:45.595 --> 00:27:47.035
Deborah Cribbs: And we've got so much work.
00:27:47.455 --> 00:27:51.655
Deborah Cribbs: We realized a couple of years ago, hey, this stuff is plug and play.
00:27:52.015 --> 00:28:25.435
Deborah Cribbs: I mean, if there's a shelter system that has any kind of, you know, marketing team that knows how to work with their local market, you know, media, their local TV, radio, if they have any ability to do social, we are willing to license our work, like I said, for almost nothing, just so Scooter's message can be used because most shelter systems don't have the ability, the resources to do what we've done, which has come up with this really professional and amazing work.
00:28:25.455 --> 00:28:30.435
Deborah Cribbs: So yeah, he's starting to live in other areas, but we will always be headquartered in Cincinnati.
00:28:30.595 --> 00:28:31.235
Deborah Cribbs: Absolutely.
00:28:31.955 --> 00:28:35.275
Michelle Fern: And what do the shelters, how can they reach you?
00:28:35.515 --> 00:28:37.795
Michelle Fern: And what do people need to do to join the movement?
00:28:37.815 --> 00:28:42.835
Michelle Fern: Because you are able to join the movement, even if you're just an individual cat lover.
00:28:43.275 --> 00:28:44.115
Deborah Cribbs: Absolutely.
00:28:44.375 --> 00:28:47.495
Deborah Cribbs: Our website's a great place to start, givethemten.org.
00:28:47.795 --> 00:28:51.575
Deborah Cribbs: We've got all kinds of information for all versions of cat lovers.
00:28:51.855 --> 00:29:05.155
Deborah Cribbs: Information on how do you trap, like you and I were talking about, links to all of our ad work, links to all of our social, if you want to just follow us, and links to how to become a licensee, if you want to do that.
00:29:05.335 --> 00:29:07.815
Deborah Cribbs: We are very active on social.
00:29:08.055 --> 00:29:09.315
Deborah Cribbs: So absolutely.
00:29:10.135 --> 00:29:14.355
Deborah Cribbs: I encourage everybody to check us out in any way.
00:29:14.455 --> 00:29:20.135
Deborah Cribbs: And I think it's really neat that you have a backyard filled with happy cats as well.
00:29:20.635 --> 00:29:24.855
Michelle Fern: What is your hope in, say, five years for givethemten.org?
00:29:25.195 --> 00:29:28.195
Michelle Fern: And everyone listening, that's ten spelled out, T-E-N.
00:29:28.515 --> 00:29:30.715
Michelle Fern: So what is your goal, say, five years?
00:29:30.955 --> 00:29:32.675
Michelle Fern: Give them ten in every city?
00:29:32.935 --> 00:29:34.475
Michelle Fern: Well, every state at least?
00:29:34.855 --> 00:29:37.335
Deborah Cribbs: I'd love Scooter to be a household name.
00:29:37.355 --> 00:29:43.155
Deborah Cribbs: I would love the live release rate to not even be an issue anymore in the United States.
00:29:43.575 --> 00:29:45.595
Deborah Cribbs: I would love our problem.
00:29:45.935 --> 00:29:59.435
Deborah Cribbs: It would just be a thing of the past and that we would take companion animals, our stewardship as humans over companion animals so seriously that we would not be killing any of them, cats and dogs.
00:30:00.115 --> 00:30:05.155
Deborah Cribbs: And perhaps we could take our good works overseas and help others.
00:30:05.275 --> 00:30:06.935
Deborah Cribbs: That would be my wish.
00:30:07.315 --> 00:30:08.135
Michelle Fern: Oh, I love that.
00:30:08.395 --> 00:30:15.435
Deborah Cribbs: My very favorite ad that we're running right now has to do with James Bond.
00:30:16.375 --> 00:30:20.995
Deborah Cribbs: And I'll challenge people to go look at our YouTube site because it's really funny.
00:30:21.155 --> 00:30:22.135
Michelle Fern: Your ads are great.
00:30:22.135 --> 00:30:23.995
Michelle Fern: I don't know how you got Scooter too.
00:30:24.135 --> 00:30:27.975
Michelle Fern: He has sunglasses on, a rapper dude.
00:30:28.195 --> 00:30:29.935
Michelle Fern: I don't know how you got him to do that.
00:30:29.955 --> 00:30:31.055
Michelle Fern: He's a ginger, right?
00:30:31.335 --> 00:30:32.715
Deborah Cribbs: Oh, that one's funny, yeah.
00:30:32.815 --> 00:30:33.895
Michelle Fern: Maybe they're chill.
00:30:34.395 --> 00:30:36.895
Michelle Fern: Well, Dennis, I could get to wear something.
00:30:37.875 --> 00:30:38.935
Michelle Fern: Molly, forget it.
00:30:39.815 --> 00:30:41.895
Michelle Fern: She would not tolerate the diva.
00:30:41.915 --> 00:30:43.155
Michelle Fern: She would not tolerate that.
00:30:43.475 --> 00:30:46.355
Michelle Fern: Charlotte, she's misunderstood a little bit.
00:30:46.375 --> 00:30:49.435
Michelle Fern: So no, no, just Dennis could possibly.
00:30:49.455 --> 00:30:50.435
Michelle Fern: He's part Maine Coon.
00:30:50.455 --> 00:30:54.315
Michelle Fern: But I don't know how you got, check out givethemten.org.
00:30:54.455 --> 00:30:56.295
Michelle Fern: Go and check out their ads.
00:30:56.315 --> 00:30:57.315
Michelle Fern: They're amazing.
00:30:57.755 --> 00:31:00.595
Michelle Fern: And let your shelters know, let your friends know.
00:31:00.615 --> 00:31:02.695
Michelle Fern: This is a great movement, Deborah.
00:31:02.755 --> 00:31:05.415
Michelle Fern: And it has been so wonderful talking to you.
00:31:05.435 --> 00:31:07.375
Michelle Fern: I wish you amazing success.
00:31:07.395 --> 00:31:08.515
Michelle Fern: Thank you so much.
00:31:08.835 --> 00:31:09.855
Deborah Cribbs: And you, you're great.
00:31:09.875 --> 00:31:12.795
Deborah Cribbs: I really appreciate your time and attention.
00:31:12.855 --> 00:31:14.395
Deborah Cribbs: And I wish you the best as well.
00:31:14.455 --> 00:31:15.255
Michelle Fern: Okay, great.
00:31:15.275 --> 00:31:16.315
Michelle Fern: Thank you so much.
00:31:16.475 --> 00:31:16.995
Deborah Cribbs: Thank you.
00:31:17.655 --> 00:31:18.075
Michelle Fern: Bye-bye.
00:31:18.675 --> 00:31:20.615
Michelle Fern: I hope you guys enjoyed this show.
00:31:20.875 --> 00:31:25.375
Michelle Fern: I absolutely think the world of givethemten.org.
00:31:25.415 --> 00:31:27.435
Michelle Fern: I think what they're doing is amazing.
00:31:27.735 --> 00:31:29.355
Michelle Fern: Please be sure to check it out.
00:31:29.395 --> 00:31:36.435
Michelle Fern: It's give them ten and that's T-E-N and oh, and make sure you watch the video with Scooter.
00:31:36.555 --> 00:31:38.155
Michelle Fern: He is adorable.
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Michelle Fern: I would like to thank Deborah Cribbs of givethemten.org for coming on Cattitude.
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Michelle Fern: Thanks to my wonderful listeners of Cattitude for doing what you do to help the world of cats be better.
00:31:53.015 --> 00:31:55.095
Michelle Fern: And thank you for listening to Cattitude.
00:31:55.455 --> 00:32:01.275
Michelle Fern: Thanks so much to my adopted cat crew that taught me so much about cats, Dennis, Charlotte and Molly.
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Michelle Fern: And of course, thank you to my producer, Mark Winter.
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Michelle Fern: This show would not be the same without his expertise.
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Michelle Fern: He makes me and my guests sound amazing.
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Michelle Fern: And hey, always remember, lose the attitude, have cattitude!
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Announcer: Let's talk pets every week on demand, only on petliferadio.com.
"Cattitude" Theme Song Written & Produced by Mark Winter
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