Boss Cat

Michelle Fern on Pet Life Radio

This week Michelle Fern chats with Basel Nassar, founder of Boss Cat Brand about gut health, nutrition and Boss Cat® Brand Freeze Dried Raw Diet.  Boss Cat® Brand Freeze Dried Raw Diet is an easy way to provide your pet optimal nutrition with the added benefits of probiotics. Offering certain raw food products provides pets the foundation for a diet that resembles one akin to their diet in the wild. Boss Cat® Brand Freeze Dried Raw Diet is easy to serve as a complete meal, or can be used as a snack, topper or mixer with your pet’s other foods.


BIO:

Basel Nassar is 100 percent dedicated to animal welfare and providing homeless animals with high-quality products through product donations and monetary assistance. He is passionate about saving lives and reducing pet overpopulation. The Seattle entrepreneur lives “in a zoo” with all his adopted animals, which include three dogs, a cat and a 140-pound tortoise named Otis, who was originally going to be released into the wild when his owner could no longer take care of him. (Basel would NOT let that happen.)

In less than two years, the Seattle based entrepreneur launched six gut health products for dogs and cats: Greek-Style Frozen Yogurt, Raw Goat Milk, Freeze Dried Raw Diet, Boss ProPuffs (Ancient Grain Treats for Dogs), Boss ProBalls and soon the Boss ProPaws® Treat Tray. What’s interesting is that his sales are doing extremely well despite the pandemic.