Oh Behave!

As a growth-oriented publishing executive with deep experience in sales, marketing, brand positioning,
e-commerce, operations, business development, and strategy, I have a strong track record of creative
problem-solving, productive collaboration, and innovative product development. I possess excellent
communication and interpersonal skills. I'm passionate about listening to what retail customers and consumers want and delivering high-quality, creative products that meet and exceed those needs.

I am intrigued by the potential of direct-to-consumer e-commerce and proprietary publishing, the challenge of strong backlist publishing, and how to effectively use data. I believe that strong connective tissue - including systems, communication, and collaboration between departments - makes good business.

Every book is new to someone, and there's nothing quite as thrilling as putting the right title into a
reader's hands.

Transcript:

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Announcer: Pet Life Radio, this is Pet Life Radio.

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Announcer: Let's talk pets.

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Announcer: It's Oh Behave with Arden Moore.

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Announcer: This show that teaches you how to have Harmony in the household with your pets.

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Announcer: Join Arden as she travels coast to coast to help millions better understand why cats and dogs do what they do.

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Announcer: Get the latest scoop on Famous Faces.

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Announcer: They're perfectly pampered pets in Who's Walking Who in Rin Tin Tinsel Town.

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Announcer: From famous pet experts and best selling authors to television and movie stars, you'll get the latest buzz from Wagging Tongues and Tails.

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Announcer: Garner great pet tips and have a doggone fur flying fun time.

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Announcer: So get ready for the pause and applause as we unleash your Oh Behave host, America's Pet Edutainer, Arden Moore.

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Arden Moore: Welcome to the Oh Behave Show on Pet Life Radio.

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Arden Moore: I'm your host, Arden Moore.

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Arden Moore: I'm betting you have one right now within reach.

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Arden Moore: Now, I'm not talking about your cell phone.

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Arden Moore: I'm talking about a calendar.

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Arden Moore: Our special guest today can be regarded as, I'm going to call her, she probably has never had this title before, Calendar Commander-in-Chief.

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Page Edmunds: Take it.

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Arden Moore: That's because she oversees the creation and distribution of some of the world's most popular calendars, especially ones with pets.

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Arden Moore: So please welcome to our show, the publisher of Workman Calendars, Page Edmunds.

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Arden Moore: Welcome, welcome, Page.

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Page Edmunds: Thank you, Arden.

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Page Edmunds: I'm so happy to be here.

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Page Edmunds: Thanks for the introduction.

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Arden Moore: You know I'm going to say it.

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Arden Moore: You were destined, destined to be this.

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Arden Moore: Your first name is?

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Page Edmunds: It is Page and I do work on Page a Day calendars.

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Page Edmunds: That is true.

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Arden Moore: How clairvoyant of your family.

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Page Edmunds: I know.

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Page Edmunds: Because my name is Feld P-A-G-E, I used to always say it's Page like a book until I started working in publishing and then I had to stop saying that.

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Page Edmunds: But it is true.

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Page Edmunds: Yeah, one of those.

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Arden Moore: So I always like to know the backstory.

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Arden Moore: Were you on the swing set going back and forth saying, when I grow up, I'm going to be in charge of calendars?

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Page Edmunds: I was not.

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Page Edmunds: Although one of the fun things for so many of us who work on these calendars is that the history has gone on so long that many of us grew up with calendars of some kind from Workman in our homes.

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Page Edmunds: But it certainly was not something I thought was going to be in my path.

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Page Edmunds: But Workman Calendars is part of Workman Publishing, which is part of Aschette Book Group, a big book publisher.

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Page Edmunds: Workman's history is kind of interesting.

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Page Edmunds: It was an independent company that did books, and they were really the first company, the first trade publisher to start doing calendars.

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Page Edmunds: This is back in 1980.

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Page Edmunds: That was the beginning of Workman's calendar list.

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Page Edmunds: It actually began with Cat because of course, there is that cartoonist named B.

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Page Edmunds: Kleban and Workman had published a book of his very quirky cat cartoon.

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Page Edmunds: They are offbeat but kind of wonderful.

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Page Edmunds: The first calendar that Workman did was B.

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Page Edmunds: Kleban's cat calendar.

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Arden Moore: Well, this is what I like is here folks, we have Page Edmunds.

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Arden Moore: She knows calendars but she also knows the history and the trivia, so don't ever take her on.

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Arden Moore: We're going to dive in a little bit more but we got to quickly take a break.

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Arden Moore: So everybody, sit, stay.

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Arden Moore: We'll be right back.

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Announcer: Time for a pause.

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Announcer: For furry ones, actually, sit and stay.

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Announcer: Oh Behave will be right back.

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Arden Moore: Paws up, Pet Pals.

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Arden Moore: Arden Moore here, your host of the Oh Behave show.

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Arden Moore: Me-

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Arden Moore: Wow!

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Arden Moore: Did you know there's up to 100 million free roaming cats in the United States?

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Arden Moore: And without spay or neuter, that number is only going to keep growing.

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Arden Moore: Not only does spay neuter humanely reduce the community cat population, it keeps cats healthy.

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Arden Moore: Scooter, the neutered cat, is on a mission to give cats an extra life by making it hip to be snipped.

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Arden Moore: Hey, check them out.

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Arden Moore: Go to givethemten.org.

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Arden Moore: That's givethemten.org and help us make this a better world for cats.

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Announcer: Let's Talk Pets on petliferadio.com.

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Announcer: Oh Behave is back with more tail wagging ways to achieve Harmony in the household with your pets.

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Announcer: Now back to your fetching host, America's Pet Edutainer, Arden Moore.

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Arden Moore: Welcome back to the Oh Behave Show on Pet Life Radio.

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Arden Moore: I'm your host, Arden Moore.

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Arden Moore: I'm excited.

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Arden Moore: Our guest today is Page Edmunds.

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Arden Moore: She knows a thing or two about calendars.

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Arden Moore: Page a day, monthly, you name it, and they're all wonderful because they are coming from Workman Publishing.

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Arden Moore: I think you guys are the Michelangelo's of calendars, would you say?

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Page Edmunds: Yes, I would absolutely say.

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Page Edmunds: Sure, we're geniuses, creative geniuses.

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Page Edmunds: But we just stand out.

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Page Edmunds: There are a lot of people who publish calendars, and Workman is really known for really high quality, both in our art and in our editorial.

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Page Edmunds: And you as a calendar author also know that we pack a lot of information into our calendars, and we're really proud of what we do.

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Page Edmunds: We have an incredibly loyal group of people who buy these calendars year in and year out.

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Page Edmunds: We share from them with surprising frequency, and often it is to say, I've been buying this calendar for my uncle for Christmas for the last 15 years, or my family really leans on this calendar, and we do this every year.

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Page Edmunds: So it's great to be part of that.

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Arden Moore: We have to let the cat out of the bag and unleash the mutt.

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Arden Moore: So everyone, this is a first for Arden Moore.

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Arden Moore: I've written over two dozen dog and cat books for the same publishing house that Workman's part of, but this is a first.

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Arden Moore: 2025, I will have a dog monthly calendar and a cat monthly calendar, and they are called How to Speak Cat and How to Speak Dog.

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Arden Moore: And I am jazzed, I have never been a calendar girl.

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Arden Moore: So Page, help me, help me.

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Arden Moore: What do you think of these two calendars?

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Arden Moore: They're beautiful.

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Arden Moore: The artwork is good, but I throw in some tips.

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Arden Moore: You want to talk a little bit to get the sales going?

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Page Edmunds: I think more than some tips.

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Page Edmunds: I mean, there are lots and lots and lots of cat and dog calendars out in the world.

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Page Edmunds: And I'm really proud of the ones that we contribute to that.

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Page Edmunds: I think these are really fun in the market because they're a little bit different.

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Page Edmunds: Frequently, a wall calendar is an image of a cute animal.

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Page Edmunds: And frankly, that's kind of it.

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Page Edmunds: And people love that.

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Page Edmunds: But really, here's an opportunity for them to learn something new.

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Page Edmunds: On every spread of Arden's calendar, there is a really extensive caption and another little photo.

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Page Edmunds: So you get more, a little bit more.

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Page Edmunds: And you really do end up learning about how to communicate with your cat and your dog and what they're thinking and what their communication to you is like.

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Page Edmunds: So there's a little added extra.

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Arden Moore: They're from, I guess it's part of the, was from the two books I wrote, The Dog Behavior Answer Book and the Cat Behavior Answer Book.

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Arden Moore: And I'm so grateful that you all let me have Pet Safety Dog Kona on the cover and Pet Safety Cat Casey on the cover.

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Arden Moore: So that was pretty cool.

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Arden Moore: But that's where some of the information is coming from, right?

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Page Edmunds: Right.

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Page Edmunds: So it really becomes, you know, more than just a cute picture, but you're really learning something every month.

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Page Edmunds: And the question we always ask as we're putting together the calendars, particularly those wall calendars that stay up all month long, is, is this something you really want to look at and be part of all month?

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Page Edmunds: And I think with this calendar, we've completely got it.

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Page Edmunds: The answer is affirm, yes.

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Page Edmunds: These animals are so sweet and the pictures do illustrate, the photos do illustrate the kind of information that you're passing along in the caption.

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Page Edmunds: So it's a really fun way.

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Arden Moore: Yes.

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Arden Moore: This time it is good to be upstaged by dogs and cats.

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Arden Moore: And I like because the calendars have dogs and cats from all different sizes, breeds doing all different things.

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Arden Moore: We give you nuggets of information each month.

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Arden Moore: And I'm pretty jazzed.

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Arden Moore: I got to tell you, Page, this is a big deal for me.

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Page Edmunds: Well, we're really excited about them.

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Page Edmunds: Thank you so much for all that good work.

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Arden Moore: But I'm not the only calendars, but please buy mine.

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Arden Moore: I've already seen them that they're getting ready to come out.

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Arden Moore: Tell us about the site that people can go to now because holidays are coming and we need to get presents for people.

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Arden Moore: We need to plan.

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Arden Moore: So tell us not only these calendars, but some of the other cool ones.

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Page Edmunds: Sure.

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Page Edmunds: The site where our calendars are featured is pageaday.com.

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Page Edmunds: All one word, pageaday.com.

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Page Edmunds: That is Workman's site that features calendars as well as other books and gifts.

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Page Edmunds: Yeah, I think you're right, Arden, that it's important to think of this for gift giving.

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Page Edmunds: We really love the idea of a calendar as a gift.

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Page Edmunds: I'll give you just a little bit of our perspective on how calendars work.

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Page Edmunds: Because the reality is that we all have, most of us have a phone where we're keeping track of our appointments and our dentist.

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Page Edmunds: Exactly.

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Page Edmunds: So you may not be looking at your calendar, your physical paper calendar to really say, oh, it's Tuesday and the garbage has to go out, or oh, my dentist appointment is tomorrow.

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Page Edmunds: But what calendars really do is offer people a way to indulge in something that really makes them happy every single day.

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Page Edmunds: We actually have a tagline on our calendars, which is don't just count the days, but make the days count.

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Page Edmunds: So it's more than just tracking that Tuesday is the 11th.

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Page Edmunds: It's also a way for people to every day get a little hit of something that makes them happy, whether that's a dog or a cat or travel or joke or whatever the kind of perfect calendar is, which is a great reason to give them as a gift, because it is a gift that keeps going all year long.

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Page Edmunds: So if you give someone for the holidays a new 2025 calendar, they will still be thinking of you each day and indulging in the thing that they love the most all the way through the year.

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Page Edmunds: So it's a really lovely gift.

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Arden Moore: Well, my sister Deb lives in Allen, Texas, and she's a retired auditor.

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Arden Moore: Can we say creature of habit?

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Arden Moore: Yes.

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Arden Moore: I love my sister.

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Arden Moore: Every year she gets this particular monthly calendar that she puts on the door of the pantry and she scribbles in everything so she can see it.

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Arden Moore: I am so honored.

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Arden Moore: I'm her kid sister.

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Arden Moore: She's breaking tradition.

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Arden Moore: She's going to have the How to Speak Dog 2025 calendar now by her sis on there.

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Arden Moore: I toppled the old routine.

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Page Edmunds: That's great.

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Page Edmunds: That is great.

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Page Edmunds: People do change and they are willing to swap up calendars when they see something new.

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Page Edmunds: But I think for all of us who give or use a calendar that sits on the wall and does ground us each day, that habit is really strong.

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Arden Moore: Hey everybody, we're speaking with Page Edmunds.

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Arden Moore: She's in charge of all the calendars at Workman Publishing.

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Arden Moore: And we're going to dive in a little bit more because I got some fun ones that she's going to name some titles on.

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Arden Moore: But we're going to get back right after this break.

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Arden Moore: You know the drill, we got to sit, stay, stare at that calendar.

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Arden Moore: We'll be right back.

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Announcer: Time for a walk on the red carpet, of course.

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Announcer: Oh Behave will be back in a flash right after these messages.

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Announcer: Pet Life Radio.

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Page Edmunds: Hey everybody, I'm Rachael Ray.

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Page Edmunds: You're listening to Oh Behave with Arden Moore on Pet Life Radio.

00:13:57.880 --> 00:13:59.260
Announcer: We're back from the lot.

00:13:59.260 --> 00:14:03.900
Announcer: Just check the paper and we had a record showing at the box, the letter box that is.

00:14:03.900 --> 00:14:05.880
Announcer: Now back to Oh Behave.

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Announcer: Here's Arden.

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Arden Moore: Welcome back to the Oh Behave show on Pet Life Radio.

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Arden Moore: I'm your host, Arden Moore.

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Arden Moore: We are learning all about calendars from, I called her the Calendar Commander in Chief because if you want to know about calendars, go to the Top Dog or Coolest Cat around and that would be Page Edmunds from Workman Publishing.

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Arden Moore: You've got your fancy title, Publisher of Workman Calendars.

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Arden Moore: Now, how long have you had that title and do you have any guesstimate of how many different calendars you've been helped in supervising through your tenure?

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Page Edmunds: Well, I have worked in this role for a little more than two years, but I have been at Workman for a long time and I was a salesperson, so I've been involved with the calendar program for much, much longer.

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Page Edmunds: We publish over 100 calendars every year and it is all year long because every year there is a new one, so I don't think I can do them all.

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Arden Moore: But I know there's one that I think is hitting a trend and I hope you can talk about it.

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Arden Moore: Pickleball, we got a pickleball calendar.

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Page Edmunds: We have a pickleball calendar.

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Page Edmunds: So Workman actually is the inventor of the Page a Day calendar, which is a Fox calendar.

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Page Edmunds: It's true where you literally tear a page off each day.

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Page Edmunds: Again, this goes back to the early 80s.

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Page Edmunds: Before that, mostly people either had wall calendars or little desk calendars mostly that were given away by their dry cleaner or their oil company.

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Page Edmunds: Remember those?

00:15:32.180 --> 00:15:37.800
Page Edmunds: So it was kind of a big deal for a book publisher to say, wait a minute, we think we've got calendar content here.

00:15:37.800 --> 00:15:45.740
Page Edmunds: We had a creative director in our design department who created this idea of calendar with a page for every single day.

00:15:45.740 --> 00:15:47.280
Arden Moore: That's a lot of pickleball.

00:15:47.280 --> 00:15:48.980
Page Edmunds: Well, it is.

00:15:49.920 --> 00:15:53.820
Page Edmunds: It started off with jokes and it has gone into so many different topics now.

00:15:53.820 --> 00:15:54.860
Page Edmunds: We do a lot with trivia.

00:15:55.020 --> 00:15:56.380
Page Edmunds: We do some with animals.

00:15:56.380 --> 00:15:58.460
Page Edmunds: We do a lot with travel and puzzles.

00:15:58.460 --> 00:16:03.640
Page Edmunds: Those are very, very popular where people like to do the quick little brain teaser every day.

00:16:03.640 --> 00:16:05.020
Arden Moore: Move over, Wordle.

00:16:05.020 --> 00:16:06.320
Arden Moore: Get out of here.

00:16:06.320 --> 00:16:06.840
Page Edmunds: Exactly.

00:16:06.840 --> 00:16:07.860
Page Edmunds: Nice to do it on paper.

00:16:07.860 --> 00:16:09.580
Page Edmunds: It's great to take along with you.

00:16:09.580 --> 00:16:10.360
Arden Moore: What about yoga?

00:16:10.360 --> 00:16:12.100
Arden Moore: You got a yoga page a day too, don't you?

00:16:12.100 --> 00:16:16.420
Page Edmunds: We have a yoga wall calendar this year, which is really charming.

00:16:16.580 --> 00:16:19.520
Page Edmunds: Pickleball, there is enough to fill a calendar.

00:16:19.520 --> 00:16:26.020
Page Edmunds: In fact, there's at least enough to fill too because we have one coming again for 26 and that is leading right into that trend.

00:16:26.020 --> 00:16:37.440
Page Edmunds: There's so many people who are playing that sport and the calendar offers quotes and trivia and Pickleball has all kinds of really crazy rules, so there's a lot of detail about the rules and how to go about drilling.

00:16:37.500 --> 00:16:42.060
Arden Moore: I always get to make friends with an orthopedic surgeon, you might need it.

00:16:42.060 --> 00:16:44.520
Page Edmunds: Lots of information about what shoes you should wear and not wear.

00:16:44.740 --> 00:16:46.380
Page Edmunds: So yeah, yeah, stay injury-free.

00:16:46.380 --> 00:16:55.380
Arden Moore: I know that we're here today and you are the queen of calendars, and I am grateful to have How to Speak Dog and How to Speak Cat coming out.

00:16:55.380 --> 00:17:00.860
Arden Moore: We can go to pageaday.com, but I think it's already on Amazon, isn't it?

00:17:00.860 --> 00:17:03.220
Page Edmunds: It is absolutely on sale on Amazon.

00:17:03.220 --> 00:17:05.300
Page Edmunds: We publish our calendars in August.

00:17:05.300 --> 00:17:11.300
Page Edmunds: Much of the sale really happens as we get closer to the holiday, but don't wait because they do sell out.

00:17:11.300 --> 00:17:16.980
Page Edmunds: So the challenge of having a dated product is that we need to really fill the market and keep it moving.

00:17:16.980 --> 00:17:21.660
Page Edmunds: So by the end of the year, sometimes our best-selling calendars are very low on stock.

00:17:21.660 --> 00:17:24.780
Page Edmunds: So if there's a calendar that's exciting to you, jump in now.

00:17:24.780 --> 00:17:26.060
Arden Moore: So we're going to get it.

00:17:26.060 --> 00:17:27.120
Arden Moore: I love dogs.

00:17:27.120 --> 00:17:27.800
Arden Moore: I love cats.

00:17:27.800 --> 00:17:29.480
Arden Moore: Don't ever make me choose.

00:17:29.480 --> 00:17:30.920
Arden Moore: But you might know these stats.

00:17:30.920 --> 00:17:35.180
Arden Moore: I mean, what seems to be more popular monthly or page a day?

00:17:35.180 --> 00:17:36.740
Arden Moore: Do cats thump the dogs?

00:17:36.740 --> 00:17:38.140
Arden Moore: Do dogs thump the cats?

00:17:38.140 --> 00:17:41.420
Arden Moore: What's been the results of your informal poll?

00:17:41.940 --> 00:17:45.000
Page Edmunds: Well, it's not even so informal because we see these sales numbers.

00:17:45.000 --> 00:17:51.780
Page Edmunds: And I'm glad to know that you're loyal to both because I think you can get very worked up about whether there's wins or not.

00:17:51.780 --> 00:17:57.460
Page Edmunds: We actually see that cat calendars outsell dog calendars.

00:17:57.460 --> 00:18:06.680
Page Edmunds: And I think that that might be about some people going into breed specific calendars for their dogs where people who are cat people are interested across the breed.

00:18:07.160 --> 00:18:08.600
Arden Moore: There's a lot of mutt cats.

00:18:08.600 --> 00:18:09.840
Page Edmunds: Yeah, yeah.

00:18:09.840 --> 00:18:17.320
Page Edmunds: Our top selling calendar every year and it has been for many, many years is our 365 cat page a day.

00:18:17.320 --> 00:18:19.420
Page Edmunds: We do have a dog version.

00:18:19.420 --> 00:18:24.340
Page Edmunds: And what's really special about these calendars is that all of the photos come from our readers.

00:18:24.340 --> 00:18:32.400
Page Edmunds: So this is an opportunity for anybody who has a pet at home to make your pet a star and get them into the pages of our calendars.

00:18:32.600 --> 00:18:42.440
Page Edmunds: We have a contest that you can reach on pageaday.com and you can upload your photos and send us a little bit of information about your pet.

00:18:42.440 --> 00:18:48.240
Page Edmunds: And if the photo is great quality and we think your pet looks great, we would love to put it in a future calendar.

00:18:48.240 --> 00:18:49.740
Page Edmunds: You would get a caption.

00:18:49.740 --> 00:18:52.660
Page Edmunds: Your cat would or dog would be named as with you.

00:18:52.660 --> 00:18:58.480
Page Edmunds: And then we let the people who are in the calendars know so that they can go and purchase calendars for their family and friends.

00:18:58.480 --> 00:18:59.100
Arden Moore: I like that.

00:18:59.100 --> 00:19:01.060
Arden Moore: There's no free car because this is not Oprah.

00:19:01.660 --> 00:19:03.840
Arden Moore: But there's bragging rights.

00:19:03.840 --> 00:19:10.580
Arden Moore: Isn't that something to be able to say on April 14th, my dog Kona or my cat Casey was the page a day.

00:19:10.580 --> 00:19:12.760
Arden Moore: That's pretty cool bragging rights, right?

00:19:12.760 --> 00:19:13.620
Page Edmunds: Exactly.

00:19:13.620 --> 00:19:20.780
Page Edmunds: A friend of mine, a woman I just heard from who just found out that her dog was in next year's calendar said, my dog is Mr.

00:19:20.780 --> 00:19:21.520
Page Edmunds: October.

00:19:21.520 --> 00:19:24.400
Page Edmunds: So that's one way to look at it, right?

00:19:24.400 --> 00:19:29.220
Arden Moore: Well, speaking of pets, you've got a couple you want to shout out their names because I know they have good hearing.

00:19:30.360 --> 00:19:31.200
Page Edmunds: They certainly do.

00:19:31.200 --> 00:19:33.920
Page Edmunds: One of them has really big ears, so they really do.

00:19:33.940 --> 00:19:37.120
Page Edmunds: I have two rescue dogs, Billy and Rufus.

00:19:37.120 --> 00:19:44.380
Page Edmunds: Billy is turning 11, although we think he's very spry, still jumps into the car and goes to the dog park every day.

00:19:44.380 --> 00:19:45.820
Arden Moore: What kind of dog?

00:19:47.340 --> 00:19:48.900
Page Edmunds: Such a mix that it's a little hard to tell.

00:19:48.900 --> 00:19:50.340
Arden Moore: Is he a canine cocktail?

00:19:50.340 --> 00:19:51.300
Page Edmunds: Yeah, a total cocktail.

00:19:52.120 --> 00:20:03.400
Page Edmunds: He has Doberman coloring and shepherdy looking, but when we actually did a DNA test, he came out as part dachshund, even though he's very long-legged, so who knows?

00:20:03.400 --> 00:20:04.380
Arden Moore: What about the other one?

00:20:04.380 --> 00:20:08.000
Page Edmunds: Yeah, Rufus is five and he's definitely a black lab mix.

00:20:08.000 --> 00:20:09.940
Page Edmunds: She's got probably some pit bull in him.

00:20:09.940 --> 00:20:12.960
Page Edmunds: He's a stockier guy, but they are really cute.

00:20:12.960 --> 00:20:16.000
Page Edmunds: They both have a little bit of white tuxedo on black fur.

00:20:16.000 --> 00:20:17.840
Arden Moore: Have they made it to any of the calendars?

00:20:17.840 --> 00:20:19.640
Arden Moore: Have they used their influence?

00:20:21.480 --> 00:20:29.720
Page Edmunds: I just got message that Billy is actually going to be in the calendar in 2020, a picture of him smiling on the beach.

00:20:29.720 --> 00:20:31.080
Page Edmunds: That's fun.

00:20:31.080 --> 00:20:35.220
Arden Moore: Even you who was in charge of the calendars, you can't pull a fast one.

00:20:35.220 --> 00:20:38.180
Arden Moore: You got to tell Billy and Rufus you got to earn it.

00:20:38.180 --> 00:20:38.900
Page Edmunds: Exactly.

00:20:38.900 --> 00:20:49.440
Page Edmunds: We have expert photo researchers who are really there judging, does this work not just in terms of is it a good photo, but does it fit with the pacing and is it a different enough one from the other dogs around it?

00:20:49.820 --> 00:20:52.140
Page Edmunds: It's a real science putting together a calendar.

00:20:52.140 --> 00:20:55.100
Arden Moore: Now, you mentioned that you do trivia.

00:20:55.100 --> 00:20:55.300
Page Edmunds: Yeah.

00:20:55.300 --> 00:20:58.860
Arden Moore: How do you validate a fact, a trivia fact?

00:20:59.380 --> 00:21:05.320
Arden Moore: I grew up 20 years in the newspaper reporter where my editor said, if your mother tells you she loves you, check it out.

00:21:05.320 --> 00:21:06.140
Page Edmunds: Check it out.

00:21:06.140 --> 00:21:07.200
Page Edmunds: I did some journalism.

00:21:07.200 --> 00:21:08.420
Page Edmunds: I heard that too.

00:21:08.420 --> 00:21:09.040
Page Edmunds: We do.

00:21:09.040 --> 00:21:10.520
Page Edmunds: We really do check it out.

00:21:10.520 --> 00:21:12.780
Arden Moore: How do you research because you got to make sure?

00:21:12.780 --> 00:21:13.860
Page Edmunds: You do.

00:21:13.860 --> 00:21:23.560
Page Edmunds: I will tell you that even though we do all of this fact checking every now and then, something slips out that is incorrect, and we always hear about it from our readers, which we really do appreciate.

00:21:23.560 --> 00:21:24.880
Page Edmunds: We know they're paying attention.

00:21:24.880 --> 00:21:30.440
Page Edmunds: I would say that happens most in sports trivia, where we think we've got a fact right, but somebody knows better.

00:21:30.440 --> 00:21:36.880
Page Edmunds: We ask all of our authors to include sources with everything that they submit, and we do check that.

00:21:37.420 --> 00:21:45.320
Page Edmunds: You always run the risk of two sources with different information, but we always really try to find an original source to make sure that what we're putting out in the world is very accurate.

00:21:45.820 --> 00:21:54.480
Arden Moore: There's some, we talked about Pickleball, and I'm not putting you on the spot, but I'm just curious that the Women's NBA, WNBA, the W is really taking off.

00:21:54.480 --> 00:21:54.840
Page Edmunds: Yeah.

00:21:54.840 --> 00:21:56.260
Arden Moore: Not offering to do a calendar.

00:21:56.260 --> 00:22:04.060
Arden Moore: I was the next sportswriter though, but when you see something like Olympics or a sport growing like women's soccer group.

00:22:04.060 --> 00:22:05.000
Page Edmunds: Yeah.

00:22:05.000 --> 00:22:08.400
Arden Moore: How do you make that call if it's worth the sales?

00:22:08.400 --> 00:22:10.100
Page Edmunds: Soccer is one that we keep talking about.

00:22:10.100 --> 00:22:14.820
Page Edmunds: We do have a really nice track record on a few sports facts calendars.

00:22:14.920 --> 00:22:15.880
Page Edmunds: These are page a days.

00:22:16.700 --> 00:22:20.360
Page Edmunds: We have one for basketball and one for baseball and one for mixed sports.

00:22:20.360 --> 00:22:28.060
Page Edmunds: We keep looking at soccer and trying to decide if there is enough of a market and haven't hit that bullet yet, but we are always watching trends.

00:22:28.060 --> 00:22:30.880
Arden Moore: I mean, you should just do a Caitlin Clark calendar.

00:22:30.880 --> 00:22:34.020
Page Edmunds: Well, then it's a licensing thing and you need to get her approval on that.

00:22:34.020 --> 00:22:35.060
Page Edmunds: That gets trickier.

00:22:35.060 --> 00:22:38.040
Arden Moore: How about CC who plays basketball for Indy?

00:22:38.040 --> 00:22:38.740
Page Edmunds: There you go.

00:22:38.740 --> 00:22:39.300
Page Edmunds: Exactly.

00:22:39.800 --> 00:22:56.460
Page Edmunds: We do have a new kind of sport-related title this year called Walks of the World, which is leaning into the idea of long hikes, so where you might go from hut to hut or from in to in, and that really is a travel trend as well, so we're excited to have that in there.

00:22:57.500 --> 00:23:01.060
Arden Moore: What is your favorite calendar which on the spot?

00:23:01.220 --> 00:23:03.020
Page Edmunds: That totally puts me on the spot.

00:23:03.020 --> 00:23:04.480
Page Edmunds: I don't know if I can really do it.

00:23:04.480 --> 00:23:05.040
Arden Moore: Don't worry.

00:23:05.040 --> 00:23:06.960
Arden Moore: I'm just saying, is it pets?

00:23:06.960 --> 00:23:07.660
Arden Moore: Is it dogs?

00:23:07.800 --> 00:23:08.520
Arden Moore: Is it cats?

00:23:08.520 --> 00:23:09.780
Arden Moore: Is it pickleball?

00:23:09.780 --> 00:23:10.820
Arden Moore: Page a day.

00:23:10.820 --> 00:23:13.280
Arden Moore: So I'll keep you so you don't get yelled at by anybody.

00:23:13.280 --> 00:23:15.880
Arden Moore: But what is your go-to calendar?

00:23:15.880 --> 00:23:24.080
Page Edmunds: I have a nature calendar on my wall because I love the big, expansive, beautiful landscapes from my little home office.

00:23:24.080 --> 00:23:26.940
Page Edmunds: Gives me a chance to kind of take a breath.

00:23:26.940 --> 00:23:30.440
Page Edmunds: And I think that's a great thing for a calendar to offer a little escape.

00:23:30.440 --> 00:23:34.000
Page Edmunds: We do really nicely with travel calendars for that exact reason.

00:23:34.840 --> 00:23:41.780
Page Edmunds: This year, a new calendar on our list combines, actually we have two that combine the joys of pet and travel.

00:23:41.780 --> 00:23:47.600
Page Edmunds: One of them, which might be my personal favorite on this list, is called Dogs on Vacation.

00:23:47.600 --> 00:23:48.900
Arden Moore: Dogs on Vacation?

00:23:48.900 --> 00:23:50.460
Arden Moore: It's not a great idea.

00:23:50.460 --> 00:23:51.620
Page Edmunds: I know.

00:23:51.620 --> 00:23:53.720
Page Edmunds: Don't you sort of want to be just there?

00:23:53.720 --> 00:24:00.760
Page Edmunds: They are photos of dogs on road trips, leaning out of cars, at campsites, on beautiful lakes.

00:24:00.760 --> 00:24:06.040
Page Edmunds: So it's kind of that perfect thing of a place you want to be and the animal you really want to be there with.

00:24:06.040 --> 00:24:10.640
Page Edmunds: Then we have one called Travel Cat, which is photos of cats from all over the world.

00:24:10.800 --> 00:24:16.380
Page Edmunds: You have them in the Greek Islands and you have them at Petra and Jordan at these really beautiful travel sites.

00:24:16.380 --> 00:24:21.260
Page Edmunds: That's a kind of fun one because it takes two different things, two different favorite subjects.

00:24:21.260 --> 00:24:22.680
Arden Moore: Well, I love your job.

00:24:22.680 --> 00:24:26.700
Arden Moore: You have fun and you're bringing joy to people's lives.

00:24:26.700 --> 00:24:29.880
Arden Moore: You're getting us away from staring at an app on our phone.

00:24:30.860 --> 00:24:32.140
Arden Moore: I think we need that break.

00:24:32.140 --> 00:24:40.420
Arden Moore: Tell us again how we can find out more, how we can enter a contest, and how can our beautiful Oh Behave listeners get some discount?

00:24:40.420 --> 00:24:42.940
Page Edmunds: Yes, a little bonus for your listeners.

00:24:42.940 --> 00:24:46.740
Page Edmunds: The website is pageaday.com, pageaday.com.

00:24:49.100 --> 00:24:54.860
Page Edmunds: We do have a promotion code specifically for Oh Behave listeners and that is Behave.

00:24:54.860 --> 00:24:58.600
Page Edmunds: If you enter that at checkout, you will get 20 percent off of your purchase.

00:24:59.180 --> 00:25:04.380
Page Edmunds: To enter the contest, there are links from the homepage or you can type in pageaday.com/contest.

00:25:06.260 --> 00:25:11.340
Page Edmunds: You'll see the rules and regulations there and a place to upload your photo and tell us a little bit about your pet.

00:25:11.340 --> 00:25:16.260
Page Edmunds: We would love to see a whole new slew of pets coming into our calendars each year.

00:25:16.260 --> 00:25:17.100
Arden Moore: Final question.

00:25:17.100 --> 00:25:19.280
Arden Moore: I know your first name is Paige, P-A-G-E.

00:25:19.280 --> 00:25:21.400
Arden Moore: Please tell me your middle name isn't monthly.

00:25:21.400 --> 00:25:23.580
Page Edmunds: It is not.

00:25:23.580 --> 00:25:24.320
Arden Moore: It is not.

00:25:24.740 --> 00:25:26.960
Arden Moore: No, I bet you've never been asked that.

00:25:26.960 --> 00:25:29.980
Arden Moore: Hey everybody, I've had a lot of fun with Page Edmunds.

00:25:29.980 --> 00:25:31.820
Arden Moore: Please get some calendars.

00:25:31.820 --> 00:25:35.140
Arden Moore: Your host right here has two calendars first time ever.

00:25:35.140 --> 00:25:38.220
Arden Moore: And that is How to Speak Cat and How to Speak Dog.

00:25:38.220 --> 00:25:40.820
Arden Moore: And they're beautifully done by the people at Workman.

00:25:40.820 --> 00:25:43.460
Arden Moore: So 2025 is a good year for all of us.

00:25:43.460 --> 00:25:47.280
Arden Moore: At this time, I want to do a shout out to my producer, Mark Winter.

00:25:47.280 --> 00:25:52.800
Arden Moore: He is the executive producer of Pet Life Radio, the largest pet radio network on the planet.

00:25:53.060 --> 00:25:55.400
Arden Moore: And you are listening to Oh Behave.

00:25:55.400 --> 00:25:58.760
Arden Moore: We have been on the air since 07.

00:25:58.760 --> 00:26:01.520
Arden Moore: We are the longest running weekly podcast on the planet.

00:26:01.520 --> 00:26:04.400
Arden Moore: And we are both still youngsters, my producer and I.

00:26:04.400 --> 00:26:06.300
Arden Moore: Check out me on my YouTube channel.

00:26:06.300 --> 00:26:08.620
Arden Moore: Please, Arden Moore, God given name.

00:26:08.620 --> 00:26:10.640
Arden Moore: You're going to see over 800 videos.

00:26:10.640 --> 00:26:12.820
Arden Moore: We're going to have fun with this episode.

00:26:12.820 --> 00:26:15.320
Arden Moore: Go to fourleggedlife.com.

00:26:15.320 --> 00:26:19.720
Arden Moore: And my secret passion, not secret, my big passion is safety.

00:26:19.720 --> 00:26:33.380
Arden Moore: I'm a master instructor in pet first aid, and please check out Pet First Aid for you because I teach vet approved classes with Pet Safety Dog Kona and Pet Safety Cat Casey all over the world.

00:26:33.380 --> 00:26:42.180
Arden Moore: So, until next time, this is your flea free host, Arden Moore, delivering just two words to all you two, three and four legged out there.

00:26:42.180 --> 00:26:44.320
Arden Moore: Oh Behave.

00:26:44.320 --> 00:26:48.660
Announcer: Coast to coast and around the world, it's Oh Behave with Arden Moore.

00:26:48.660 --> 00:26:56.380
Announcer: Find out why cats and dogs do the things they do, and get the latest buzz from wagging tongues and tails in Rin Tin Tinsel Town.

00:26:56.380 --> 00:27:04.420
Announcer: From famous pet experts and best selling authors to television and movie stars, you'll get great tail wagging pet tips and have a fur flying fun time.

00:27:04.420 --> 00:27:08.220
Announcer: Oh Behave with America's Pet Edutainer, Arden Moore.

00:27:08.260 --> 00:27:10.020
Announcer: Every week on demand.

00:27:10.020 --> 00:27:11.740
Announcer: Only on petliferadio.com.